Because knowing "AI discovery matters" is not a strategy.Sitecore acquires Scrunch
Because knowing "AI discovery matters" is not a strategy.Sitecore acquires Scrunch
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Sitecore Use Case library

See what your team can do with Sitecore

Practical, proven use cases across every Sitecore capability, from personalization to content operations to multi-brand management, organized by the outcomes that matter to your brand.
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Run your operations

Build an AI-powered marketing organization

Bring content, data, approvals, and workflows into one governed system, so AI can speed up the work without breaking the brand.

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Run your operations

Run every website from one place, on budget, and on brand.

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Run your operations

Manage marketing campaigns from one platform.

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Run your operations

Connect SitecoreAI™ to your AI assistant.

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Expand your presence

Show up where decisions happen

Your customers form opinions in AI answers, search, and social feeds before they reach your site. Structure and govern your content, so it stays accurate everywhere it appears outside, and findable in an instant inside your own teams.

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Expand your presence

Translate your entire site in a few clicks.

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Expand your presence

Every asset tagged, discoverable, and ready to use.

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Expand your presence

Establish and maintain credibility in AI search results.

Drive your outcomes

Convert intent into outcomes

Turn intent into action without losing your voice. Read real-time signals and deliver consistent, on-brand experiences at the moment of intent.

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Drive your outcomes

Make every interaction feel personal.

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Drive your outcomes

Increase conversion rates with A/B testing.

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Drive your outcomes

Scale account-based marketing with AI.

Top 5 use cases our customers use the most

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Use case

Run every website from one place, on budget, and on brand

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Use case

Every asset tagged, discoverable, and ready to use

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Use case

Establish and maintain credibility in AI search results

Use case

Make every interaction feel personal

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Use case

Translate your entire site in a few clicks

Not sure where to start?

Talk to our team about the use cases that will move the needle fastest for your business.
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Customer Stories

See it in action

See how leading brands are winning with Sitecore
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Customer Story

Atkore’s Sitecore-powered global web platform drives a 115% rise in monthly users

US manufacturer transforms international online experiences, launching nine regional sites in a year and consolidating four brands with a headless, composable DXP.

Loreal
Customer Award

L'Oréal innovates digital experiences at scale with Sitecore

The world’s leading beauty brand maximizes efficiency and minimizes costs while addressing new digital challenges by innovating with Sitecore.

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Customer Story

Smarter and faster: How ENMAX transformed online experiences using Sitecore’s CMS

Energy providers deliver a modern, mobile-first experience that empowers customers and reimagines internal digital delivery.

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Customer Story

Racing Victoria builds a digital foundation driving deeper consumer engagement with thoroughbred racing

How Sitecore helped Racing Victoria unify more than 60 websites and deliver differentiated experiences for fans, clubs, and industry participants.

FAQ

Frequently asked questions

What is SitecoreAI?

SitecoreAI is an AI-powered digital experience platform that helps marketing teams plan, create, manage, personalize, and optimize digital experiences from one governed system. Instead of stitching together disconnected tools, teams work across content, customer data, and AI in one platform to move faster while maintaining brand consistency.

What is a Sitecore use case?

A Sitecore use case shows how to solve a specific marketing challenge with SitecoreAI. Each one combines the capabilities you need to achieve a business outcome, whether that's launching campaigns faster, scaling content operations, improving AI visibility, increasing conversion rates, or managing hundreds of websites.

What marketing challenges can SitecoreAI solve?

SitecoreAI helps marketing teams reduce manual work, improve campaign performance, scale personalization, strengthen AI visibility, manage digital assets, automate workflows, and launch content faster. Every use case is designed around a real business challenge and demonstrates how leading organizations achieve measurable outcomes with SitecoreAI.

What does SitecoreAI integrate with?

SitecoreAI connects to the tools marketing teams already rely on, including Salesforce, Microsoft Dynamics, HubSpot, Marketo, SAP, ServiceNow, and more through Sitecore Connect. It also works with leading AI models and assistants, including Claude and Copilot Studio, using the open Model Context Protocol (MCP), helping teams automate workflows without disrupting existing processes.

How do teams measure success with SitecoreAI?

Success is measured through business outcomes. Organizations use SitecoreAI to improve conversion rates, launch campaigns faster, increase asset reuse, reduce localization costs, strengthen AI visibility, and improve marketing productivity. Every use case includes measurable customer results that demonstrate the impact SitecoreAI delivers.

How do I know which use case is right for my business?

Start with the business outcome you want to achieve. Whether your priority is improving customer engagement, streamlining content operations, growing pipeline, or expanding into new markets, the use case library helps you identify the right capabilities and understand how they work together to deliver measurable results.

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