Product Strategy

What’s new and what’s next for SitecoreAI™

Discover how SitecoreAI helps your brand stay consistent, trusted, and visible across every experience, from your owned channels to the growing digital landscape.
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Build digital experiences that connect

Orchestrate

Run marketing as one connected system

Content, data, approvals, and workflows in one governed platform. SitecoreAI connects how your team plans, creates, and activates, with clear guardrails for what humans own and what AI supports. Less rework. Less drift.

Discover

Show up where decisions happen

Customers form opinions in AI answers, search results, and social feeds before they ever visit your site. SitecoreAI makes your content discoverable, both inside your organization and everywhere it appears externally, so your brand stays accurate and in control.

Connect & Convert

Turn intent into outcomes without losing your voice

Real-time signals power personalization at scale, localized, account-aware, and on-brand. SitecoreAI delivers relevant experiences at the moment of intent, so every interaction moves the needle.

Explore Sitecore's latest innovations

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What's New in Agentic Studio | March 2026

This episode explores what's new in SitecoreAI's Agentic Studio and how it helps teams move from isolated AI outputs to a governed system where content, workflows, and brand guardrails work together.
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Flow

ABM Campaign

Orchestrates end-to-end account-based marketing campaigns with personalization.

Flow

Adaptive Optimization

Continuously improves content and campaigns using performance data.

Flow

Context Aware Content

Adapts messaging for different audiences, channels, and use cases.
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Translator

Localizes content while preserving tone, intent, and brand consistency.
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Summarizer

Condenses complex research, reports, or campaign results into clear insights.

Structured content extractor

Converts unstructured text into structured, reusable content formats.

Snackable content generator

Transforms long-form content into short, social-ready formats.
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Email writer

Creates campaign-ready email copy optimized for engagement and conversions.
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Market signals

Identifies emerging trends and market movements that require action.

Persona content auditor

Evaluates content for alignment with target personas and messaging strategy.

Quote extractor

Identifies and extracts high-value quotes from long-form content.
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Researcher

Conducts deep research on any topic and delivers structured insights with sources.
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Brief generator

Builds structured campaign or content briefs based on strategic inputs.
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Bulk content generator

Generates persona and channel-specific content variations at scale.

Competitor analyzer

Monitors competitor activity and surfaces positioning gaps and opportunities.
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Content generator

Creates foundational marketing content tailored to your inputs and brand context.
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AEO SEO researcher

Audits and optimizes content for search and AI discovery readiness.
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Account data enricher

Enhances account records with relevant company and market intelligence.
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Agent-Based Permission

Control who can view, edit, or run specific agents with configurable access levels for enterprise governance.
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Blog writer

Produces long-form, publication-ready blog content aligned to your brand voice.
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Bulk content generator

Generates persona and channel-specific content variations at scale.
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Chat

A conversational interface where marketers plan, create, and execute campaigns by running one or more agents in a single thread, without switching tools.
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Collaboration in Spaces

Invite teammates into a space so you can review, edit, and approve agent outputs together in one shared place.
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Confidence Score

Shows how reliable each AI output is by indicating what is verified, assumed, or missing, with source visibility.
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See what’s next. Innovation that powers your growth.

Explore the latest platform innovations and discover how SitecoreAI delivers measurable impact across your digital ecosystem.

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Product Strategy | Sitecore