Increase conversion rates with A/B testing
SitecoreAI™ helps marketing teams improve click-through rate, increase conversion rates, and optimize content with AI-powered A/B testing, so every decision is backed by data instead of guesswork.
Guesswork limits conversion growth.
Marketing teams have no shortage of ideas. The challenge is knowing which headline, image, CTA, page layout, or form will improve click-through and conversion rates. Without continuous testing, optimization becomes opinion-led instead of data-driven.
Traditional A/B testing often depends on additional tools, developer support, and lengthy release cycles. By the time results are available, campaigns have moved on, and valuable insights are lost.
Conversion optimization should be part of everyday marketing, not a separate project. SitecoreAI brings A/B testing, experimentation, and analytics together in one governed workflow, helping teams continuously improve digital experiences with confidence.
Optimize every experience with real customer data.
SitecoreAI enables marketing teams to create and launch A/B testing directly within the page editor, testing headlines, images, CTAs, forms, layouts, and page components without rebuilding.
Need more ideas? SitecoreAI generates new test variants in seconds, helping teams explore more creative options while accelerating conversion optimization.
Choose your optimization goal, split traffic automatically, and compare performance using built-in analytics.
Once statistical confidence is reached, publish the winning variation and continue improving future experiences.
The AI is already included in the workflow, so teams optimize faster without introducing another testing platform.
Continuous experimentation turns insights into measurable growth. Customers like VGW increased conversions by more than 30% by using SitecoreAI to test, iterate, and personalize digital experiences across 13 live sites.
Turn experimentation into measurable growth.
Start with a clear hypothesis
Set your goal in the editor, pick the metric SitecoreAI will optimize for, from clicks to conversions.
Build your variants
Create two or more versions directly in the editor or let SitecoreAI generate optimized variations for testing.
Launch the test
Once your optimization goal is set, split traffic automatically, and launch A/B testing using real customer traffic.
Measure performance
Monitor results through built-in analytics, compare click-through and conversion rates, and identify the winning variation once statistical confidence is reached.
Optimize continuously
Set the winning version as the default for your audience, then carry what you learned into your next test.
See SitecoreAI optimization in action
Turn every experiment into measurable conversion growth
Discover how SitecoreAI helps marketing teams create test variants, launch A/B tests, measure performance, and publish winning experiences through one connected workflow.