Search Ranking Rules
Fine-tune search experiences with ranking controls that boost, bury, or pin results and improve relevance with AI.
Part of
Conversion Optimization
Turn visitor intent into measurable outcomes
SitecoreAI Conversion Optimization is the experimentation layer of SitecoreAI. It reads live visitor intent and acts on it the moment it shifts, so real-time personalization, on-site search, A/B/n testing, and page-level analytics all run on the same live visitor data to lift your conversion rate.
Results teams are seeing today
212%higher time on site for Point B (Professional Services)
25%increase in conversion rate since launch for Toyota (Automotive)
50%increase in engagement with digital wellbeing ser4vices for Beyond Blue (Mental Health Services)
16%16% reduction in homepage exit rates for Aer Lingus (Airline)
Turn visitor intent into better experiences
Replace guesswork with evidence
SitecoreAI Conversion Optimization runs controlled experiments on any product page or content block, then rolls winners out across every connected site and campaign. Every test feeds the next one with live visitor data.
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Run A/B/n experiments on any web page variant or content block
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Identify winning variants and roll them out in a single click
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Compound learnings over time so each test builds on the last
Make every interaction feel made for them
AI is answering more questions before visitors ever reach your site, so every visit that does land matters more. SitecoreAI helps you make each one count with real-time personalization powered by live audience insights. Deliver tailored experiences using real-time metrics from Audience and Insights
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Deliver tailored experiences using real-time metrics from Audience and Insights.
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Start on day one with out-of-the-box conditions, no extra tools required.
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Respond the moment a visitor's intent shifts, across every channel.
Help visitors find what matters, faster
SitecoreAI on-site search understands the intent behind each query and sharpens with every search, using the same live visitor data that drives personalization.
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Index content and assets already managed in SitecoreAI
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Surface the results that match each visitor's intent, with full editorial control over visibility
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Rank with real visitor behavior so relevance improves search after search
The AI stands for Already Included
AI is built into the platform, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption.
Out-of-the-box conditions
Personalize from day one with affinity, geo, device, and behavior conditions built into the platform.
A/B testing
Run controlled experiments on any page variant or content block already in SitecoreAI.
Search source indexing
Index every site and content type already managed in SitecoreAI from one place.
Behavior-based ranking
Results rank using real visitor behavior, sharpening after every query across every site.
Page-level analytics
Compare page and variant performance directly inside Page builder, without switching tools.
Affinity based personalization
Deliver behavior-driven content using real-time affinity signals from each visitor.
Search components
Drop a search component on any page and connect to your search source in a few clicks.
Custom conditions
Define and reuse custom targeting conditions directly in Page builder, then apply them across any site or campaign.
Winning variant rollout
Identify the best-performing page or content variant, then roll it out across connected sites and campaigns in a single click.
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Partner solutions
Conversion optimization partner solutions
Take a look at Sitecore’s latest innovations
Affinity based personalization
Introduce affinity-based personalization in SitecoreAI to deliver dynamic, behavior-driven content and search experiences.
Search sources
Make native SitecoreAI content instantly searchable with no connectors or custom setup needed so teams can quickly pull structured content into their search experiences.
Search components
Drop a search component on your page, connect your search source and configure the look and feel.
Custom conditions
Define and reuse custom targeting conditions directly in SitecoreAI to personalize experiences without app switching.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Conversion Optimization
Make every user experience work harder
5/5
Run personalization, testing, and search together inside one platform. Conversion Optimization helps teams act on insight faster and refine experiences in real time.
- Real-time personalization based on audience and context
- Testing, A/B tests, and experimentation to improve results, retention, and key metrics over time
- Search and recommendations that help customers find what matters
AI stands for Already Included
AI-powered variant testing that uses machine learning to run experiments and learn what works.
5/5
The questions we hear most
What is conversion optimization?
Conversion rate optimization (CRO) is the process of improving a website or app to increase conversions, meaning the percentage of website visitors who take a desired action such as completing a checkout, signing up, clicking a call-to-action, or making a purchase. Conversion optimization works by analyzing user behavior through tools like heatmaps, testing changes to design, copy, layout, and messaging, and measuring which version lifts the conversion rate. SitecoreAI supports conversion optimization by connecting real-time personalization, on-site search, A/B/n testing, and page-level analytics on the same live visitor data.
What is a conversion rate optimization (CRO) strategy?
A conversion rate optimization strategy is a structured plan for testing hypotheses to increase conversions from existing traffic and improving a website conversion rate. It works by analyzing user behavior, identifying barriers in the conversion funnel, testing improvements, and measuring the lift in conversion rate. A CRO strategy is more focused than a general optimization strategy: it targets the average conversion rate, such as purchases or sign-ups, while a general optimization strategy targets broader website performance metrics like number of visitors, load times, bounce rates, and overall usability across the user journey.
What is landing page optimization?
Landing page optimization is the process of improving a landing page to increase the percentage of visitors who take a specific action, such as signing up or making a purchase. It refines elements like design, messaging, layout, and calls to action to lift the landing page conversion rate. Landing page optimization is usually part of a broader digital marketing strategy, helping improve the conversion funnel, prevent drop-off, solve pain points in the first-time customer journey, and improve the customer experience.
What is a good conversion rate?
A good conversion rate is the percentage of website visitors who complete a desired action, and it varies by industry benchmarks, audience, traffic source, and customer journey. A higher conversion rate and increased number of conversions usually signal more effective marketing, a clearer conversion funnel, stronger user experience, and a better-optimized landing page.
What should buyers look for in a conversion optimization platform?
Buyers should look for a conversion optimization platform that connects live data, personalization, experimentation, on-site search, and analytics in one place. The platform needs real-time audience signals, controlled A/B/n experiments, page-level insight, and the ability to roll winning experiences out across connected sites and campaigns. SitecoreAI brings these capabilities together, with Audience and Insights providing the live visitor context and functionality that Conversion Optimization uses to act on intent and lift the conversion rate.
What makes SitecoreAI Conversion Optimization different?
SitecoreAI Conversion Optimization connects real-time personalization, on-site search, A/B/n experimentation, and page-level analytics in one platform, running on the same live visitor data. Teams act on live visitor intent in real time and test what works, then roll winning experiences out across every connected site in a single click. Because it runs on the same data as Audience and Insights, every personalization rule and every test reacts to visitor behavior the moment it happens, with no data syncs between separate tools.
What signals does SitecoreAI Conversion Optimization use, and how does it test and roll out?
SitecoreAI Conversion Optimization uses live behavioral signals to read visitor intent and respond in the moment. Those signals include on-site searches, clicks, scroll depth, and other on-site interactions, all captured natively on the platform without external tracking or third-party tags. For testing, you run A/B/n and multivariate experiments on any page variant or content block inside Page builder, then deploy winning variants across every connected site in a single click. Learnings compound over time, with the same live visitor data feeding every test, so each experiment informs the next.
Is AI included in SitecoreAI Conversion Optimization, and which plan do I need?
Yes. AI is already included in every SitecoreAI plan at no extra cost, and Conversion Optimization is part of your initial platform entitlements, which simplifies your pricing. Personalization, on-site search, experimentation, and analytics all ship with AI from day one, with no separate AI add-on tier to buy. Because Conversion Optimization runs natively inside SitecoreAI, it unifies real-time personalization, on-site search, A/B/n testing, and page-level analytics in one product on the same live visitor data.
What should buyers look for in a conversion optimization platform?
Buyers should look for a conversion optimization platform that connects live data, personalization, testing, search, and analytics. You need real-time audience signals, controlled experiments, page-level insight, and the ability to roll out winning experiences across connected sites and campaigns. SitecoreAI brings these capabilities together, with Audience and Insights providing the live visitor context Conversion Optimization uses to act on intent.
Turn every visit into your next conversion
Explore how SitecoreAI reads live visitor intent and acts on it with personalization, on-site search, testing, and analytics on one set of data.