Real-time dashboards
See what customers and visitors are doing right now across events, search behavior, and traffic so teams can understand intent instantly and react faster.
Part of
Audience and insights
One platform to know every visitor in real time
SitecoreAI Audience and Insights is the live profile and analytics layer of SitecoreAI. It captures every visitor interaction and turns it into a single real-time profile for every activation capability on the platform to act on.
Understand every visitor in real time
Know every visitor across every device
Customers frequently switch between devices and sessions, resulting in fragmented data and silos that leave teams guessing. SitecoreAI Audience and Insights links every signal into one real-time profile that feeds every other capability on the platform.
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Link every customer interaction across all touchpoints into one profile in real time.
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Browse and filter live visitor profiles in seconds.
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Match identity using any identifier you choose, from email to loyalty number.
Engage with every visitor in the moment that matters
SitecoreAI Audience and Insights reads visitor intent as it changes and turns it into live context. Conversion Optimization and every other activation capability read this context instantly, so the platform can act on signals in the moment.
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Power real-time personalization with live preference scores.
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Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions.
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Feed live customer profiles into AI agents that orchestrate across every channel.
See what's working as it happens
SitecoreAI Audience and Insights surfaces live performance across every site, form, test, and search in one workspace. Teams catch anomalies as they happen and validate wins in real time.
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Monitor sites, forms, A/B tests, search, events, and traffic as they happen.
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Track aggregate page performance over time, with the same data feeding personalization and tests.
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Customize dashboards so each team sees only what they need.
The AI stands for Already Included
AI is built into the platform, so teams can use it freely across tagging and search without surprise costs or pressure to limit adoption.
Identity resolution
Link every device and session into one real-time profile that powers every SitecoreAI capability.
Unified profiles
One profile per visitor, available for personalization, on-site search, experimentation, and data analysis.
Affinities
Automatic preference scores reveal what each visitor cares about most.
Session and event detail
Inspect up to 40 sessions and 100 events per session to understand the full journey behind every interaction.
Performance dashboards
Monitor sites, forms, A/B tests, search, events, and traffic in one real-time analytics workspace.
Page insights
Track aggregate page performance over time using the same live profile data that drives every activation capability on the platform.
Privacy controls
Profile deletion supports right-to-be-forgotten requests. Identity resolution is off by default until you opt in.
Audience builder
Build audiences using behavior, identity, intent, and channel context with out-of-the-box conditions.
Real-time activation
Turn live visitor context into instant personalization, experimentation, search, and AI-driven orchestration.
Results teams are seeing today
119%Increase in conversion rate for Gold Coast
16%Reduction in homepage exit rates for Aer Lingus
4%Increased click-through rates in first four months for Sentosa
212%Higher time on site for Point B
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Solutions from our partners
Take a look at Sitecore’s latest innovations
Affinities
Identify each visitor’s emerging interests in real time so teams can build sharper audiences, deliver more relevant targeting, and adapt experiences as intent shifts.
Identity resolution
Unify profiles across devices so teams can deliver omnichannel personalization and consistent experiences for their customers.
Profiles
View rich customer profiles in SitecoreAI so teams can use events, sessions, and traits to drive more accurate personalization.
The platform built around your team.Every capability working together.
Discover one connected platform where content, data, and personalization work together from day one. Start where it matters most today, and expand as your priorities grow, without switching tools or adding complexity. Because everything is part of SitecoreAI, it all works together to deliver speed, scale, and impact.
Audience and insights
Turn signals into smarter action
4/5
Unified profiles, behavior, and intent come together in one view. Within SitecoreAI, Audience & Insights connects profiles, behavior, and intent to the content and experiences teams deliver.
- Unified profiles that bring customer context into one view
- Real-time signals for smarter segmentation and targeting
- Governance and privacy controls built into activation
AI stands for Already Included
20+ purpose‑built agents across the platform. Build your own, experiment freely, and scale securely. No add-ons. No surprises.
4/5
The questions we hear most
Which SitecoreAI plan includes Audience and Insights?
SitecoreAI Audience and Insights is included in every SitecoreAI plan at no extra cost. It is part of your initial platform entitlements and runs natively inside our AI-powered platform, so there is no separate customer data platform or analytics product to add on.
Do I need a separate CDP or analytics product to use Audience and Insights?
How real-time are the dashboards?
How does Audience and Insights help with personalization and optimization?
How does Audience and Insights handle privacy and consent?
Is AI included, or do I pay extra for AI features?
What is a customer intelligence platform (CIP)?
Why are customer intelligence platforms important?
What is the difference between CRM and customer intelligence?
How can a customer intelligence platform improve marketing strategies?
Turn visitor behavior into real-time insight and action
See how SitecoreAI helps teams understand every visitor and inform decisions in the moment.