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A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Drive your outcomes
  4. ❯Make every interaction feel personal

Make every interaction feel personal

Greet every website visitor with content that feels like it was made for them. SitecoreAI™ enables website personalization through real-time behavior by tailoring content, layout, and search, so the user experience feels made for them, not one-size-fits-all.

Audiences intelligenceAudience and insights|Conversion optimizationConversion optimization|All industries
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Diagram showcasing a website being personalized using SitecoreAI audience and insights capabilities
The problem

Generic content used to be good enough. Not anymore.

Visitors expect content that fits them. Serve something generic and they leave. And real website personalization seems to mean buying another tool that barely scratches the surface.

Your customers experienced what great personalization feels like from apps like Netflix and Amazon, and now they expect a bespoke user experience on every page, including yours.

Generic pages push bounce rates up and conversion rates down. The fix shouldn't cost you three more vendors and a six-month rollout. With SitecoreAI, website personalization is built into the platform you already run.

How SitecoreAI Helps

Read each visitor in real time. Show them what fits.

SitecoreAI reads each visitor's behavior as they browse, scoring their interest in topics and products, and unifies customer data and real-time signals so every experience adapts to the visitor instead of staying static.

Take a returning visitor who keeps viewing running shoes. SitecoreAI surfaces a matching banner, personalized recommendations, and search results that put the right styles up top.

Personalize for simple conditions like region or audience segment or build advanced custom conditions with a built-in AI code assistant.

Real-time dashboards show what lifts conversion rates, so you sharpen as you go.

The result is real relevance for every visitor, and growth you can measure. VGW grew conversion rates by more than 30% across 13 live sites using SitecoreAI to test and personalize.

How it works

Turn visitor signals into tailored experiences.

  1. 1

    Set your audiences

    Pick the signals that matter: location, device, time of day, new or returning. Build the audience segment and rules right in the editor.

  2. 2

    Build the variant

    Change a full page or a single component for that audience to shape the user experience to fit them. Edit the content, hide an element, or swap it out.

    SitecoreAI use case make every interaction feel personal showcasing building a variant
    SitecoreAI use case make every interaction feel personal showcasing building a variant
  3. 3

    Let affinities do the work

    SitecoreAI scores each visitor’s interests as they browse and updates in near real time. It remembers for up to 30 days, with no manual upkeep.

    SitecoreAI use case make every interaction feel personal showcasing letting affinities do the work
    SitecoreAI use case make every interaction feel personal showcasing letting affinities do the work
  4. 4

    Personalize search

    Give every visitor personalized results shaped by their context, so they find what they want faster.

    SitecoreAI use case make every interaction feel personal showcasing personalize search
    SitecoreAI use case make every interaction feel personal showcasing personalize search
  5. 5

    Measure and refine

    Watch each variant side by side with the original on real-time dashboards. Keep what converts, adjust what doesn’t.

    SitecoreAI use case make every interaction feel personal showcasing measure and refine
    SitecoreAI use case make every interaction feel personal showcasing measure and refine

Customer spotlight

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VGW turns test-and-personalize into conversion growth

Mobile gaming leader VGW used SitecoreAI to test, iterate, and personalize customer experiences across 13 live sites, growing conversions by more than 30%.

See more ways to use SitecoreAI
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See SitecoreAI personalization in action

Make every digital experience feel more relevant

Discover how SitecoreAI uses real-time visitor behavior, audience insights, and personalized search to tailor content and experiences, helping teams increase engagement and improve conversion rates.

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Stand out in AI search

The Agent Experience Platform from Scrunch, a Sitecore company, helps brands optimize for humans and AI search.

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