Agent Traffic
Track bot traffic by AI model, page views, and bot type.
Sitecore acquires Scrunch
Show up and stand out in AI search
AI search is shaping buyers' opinions before they reach your site. Showing up matters. Influencing the decision matters more.
Now, we can close the loop between visibility and action. Start here to stand out, own the answer, and win when it counts.
Customer perspective
“More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels.”
Jessie Dawson
Senior Director of Web Strategy & Operations, Akamai
Read the full story
Agent Experience Platform (AXP)
Optimize for humans and AI search
Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content, all without disrupting the human experience.
Explore AXPSite Maps
Know how AI agents view your site and what to fix.
AI Delivery
Ship token-light pages for AI consumption, no code required.
Beyond the website: What to change when AI is changing everything
AI has changed how customers discover and engage with brands. Search has shifted to answer synthesis. LLMs have taken over the top of the funnel. And most AI visibility tools stop at the dashboard. It’s time to rethink the role of the website and broader digital experience.
Sitecore’s acquisition of Scrunch changes the equation. In this session, Scott Liewehr, Global VP, Market Strategy and Growth at Sitecore, and Chris Andrew, CEO, Scrunch, a Sitecore company, walk through the value of this new combination and why it matters now.
Scott Liewehr
Global VP, Market Strategy and Growth, Sitecore
Chris Andrew
CEO, Scrunch, a Sitecore company
Learn how to:
- Build an actionable AEO strategy to grow your share of voice.
- Assess how your brand shows up, what’s missing, and where competitors win.
- Optimize for both human experience and machine understanding.
If you’re looking for a better way to win AI search – sign up today!
Start here. Know what to do next.Real insight. Real action. Real wins.
Get past the dashboard and into the work
The questions we hear most
What is AI search optimization?
AI search optimization is the practice of making a brand visible, accurately represented, and cited in AI-generated answers, not just traditional search results. Buyers increasingly research products and solutions using ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and other AI experiences before visiting a website. AI search optimization helps brands improve how their content is discovered, understood, and represented across these experiences.
How do Scrunch and Sitecore work together?
Scrunch shows how AI systems see, describe, and cite a brand, revealing gaps and opportunities in AI-driven discovery. Sitecore provides the content infrastructure to act on those insights by creating, publishing, and optimizing the content and experiences that shape buyer decisions. Together, Sitecore and Scrunch connect AI visibility and optimization with customer acquisition.
What does Scrunch track?
Scrunch tracks how a brand performs in AI-generated answers. Prompt monitoring shows how often and how prominently a brand appears for relevant queries, while citation tracking identifies the sources influencing those answers. AI search trend monitoring reveals what buyers are asking across AI platforms, helping brands identify content gaps, competitive threats, and optimization opportunities.
What is an Agent Experience Platform (AXP)?
An Agent Experience Platform (AXP) helps brands optimize their websites for AI agents as well as human visitors. AXP detects AI agents at the edge, tracks how they access and navigate a site, identifies content they may struggle to consume, and can deliver AI-native content optimized for how agents process information, without disrupting the experience designed for people.
How is an Agent Experience Platform different from an AI visibility tool?
AI visibility tools typically monitor how a brand appears in AI-generated answers and identify opportunities for improvement. An Agent Experience Platform goes further by helping brands act on those insights. Sitecore and Scrunch combine AI visibility and monitoring with agent traffic intelligence and AI-native content delivery, helping teams move from identifying AI search problems to fixing them.
How can I serve AI-optimized content to AI crawlers without changing my website for human visitors?
AXP detects AI agents at the edge and can serve them AI-native content optimized for machine consumption while preserving the website experience designed for human visitors. Because delivery happens at the edge, brands can optimize how AI agents consume their content without maintaining a separate website or codebase.
How do I track AI agent traffic to my website?
AXP provides visibility into AI agent traffic, including the AI model, pages accessed, and agent type. Site Maps show how AI agents navigate the website and help identify areas where they may struggle to access or understand content. These insights help teams see which AI systems are interacting with their site and where optimization may improve AI discovery.
Do I need to rebuild my website to optimize it for AI agents?
No. AXP works at the edge and layers onto an existing website and content stack. AI-native delivery can therefore be introduced without rebuilding the website or maintaining a separate codebase.
Can I see Sitecore and Scrunch in action?
Yes. Explore our AI search use case or book a demo to see how Sitecore and Scrunch help you understand how AI represents your brand, identify opportunities to improve AI search visibility, optimize experiences for AI agents, and stay in control of how buyers discover you.