AI Search
Show up and stand out in AI search
AI search is shaping buyers' opinions before they reach your site. Showing up matters. Influencing the decision matters more. Now, we can close the loop between visibility and action. Start here to stand out, own the answer, and win when it counts.
Customer perspective
“More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels.”
- +364% increase in brand presence across non-branded prompts
- +218% increase in citations in AI generated results
Turn AI visibility into customer growth
See how ChatGPT, Claude, Gemini, and other AI platforms describe, cite and rank your brand. Then turn those insights into optimized, personalized content that increases AI visibility and converts discovery into measurable customer growth.
Win in AI-driven discovery
See how AI perceives your brand, optimize your digital experience for agents, and turn AI-driven discovery into customer growth.
Understand how AI platforms perceive your brand
Track presence, citations, competitors and opportunities across AI search.
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Prompt monitoring – Track how often your brand appears in AI answers
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Citation tracking – See which sources shape AI generated answers
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AI search trends – Monitor what millions of buyers are asking AI
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Insights – Surface content gaps, competitive threats, and optimization opportunities
Sitecore turns those insights into action — enabling teams to update, personalize, and distribute content that improves how AI describes you and what buyers experience when they arrive.
Optimize how AI agents consume your website.
An Agent Experience Platform (AXP) helps AI search systems access and understand your website content. Scrunch’s AXP serves content optimized for AI agents without disrupting the experience built for people.
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Agent traffic – Track AI visitors by model, page, and agent type
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Site maps – See how AI agents navigate your site and where they get stuck
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AI content delivery – Push AI-optimized content at the edge, no code required
Paired with Sitecore’s content and experience management capabilities, AXP ensures the right content is both visible to AI and ready to convert the buyers who arrive because of it.
From AI discovery to customer decision
The buying journey has shifted. Buyers increasingly research and decide inside AI before visiting a website, filling out a form, or talking to sales
Scrunch helps brands understand what buyers are asking, how AI is describing them, and where opportunities are being won or lost. Sitecore helps teams activate the right content, experiences, and personalized journeys behind those answers.
Together, they connect AI-driven discovery to customer decision.
Understand how AI platforms perceive your brand
Track presence, citations, competitors and opportunities across AI search.
-
Prompt monitoring – Track how often your brand appears in AI answers
-
Citation tracking – See which sources shape AI generated answers
-
AI search trends – Monitor what millions of buyers are asking AI
-
Insights – Surface content gaps, competitive threats, and optimization opportunities
Sitecore turns those insights into action — enabling teams to update, personalize, and distribute content that improves how AI describes you and what buyers experience when they arrive.
Optimize how AI agents consume your website.
An Agent Experience Platform (AXP) helps AI search systems access and understand your website content. Scrunch’s AXP serves content optimized for AI agents without disrupting the experience built for people.
-
Agent traffic – Track AI visitors by model, page, and agent type
-
Site maps – See how AI agents navigate your site and where they get stuck
-
AI content delivery – Push AI-optimized content at the edge, no code required
Paired with Sitecore’s content and experience management capabilities, AXP ensures the right content is both visible to AI and ready to convert the buyers who arrive because of it.
From AI discovery to customer decision
The buying journey has shifted. Buyers increasingly research and decide inside AI before visiting a website, filling out a form, or talking to sales
Scrunch helps brands understand what buyers are asking, how AI is describing them, and where opportunities are being won or lost. Sitecore helps teams activate the right content, experiences, and personalized journeys behind those answers.
Together, they connect AI-driven discovery to customer decision.
Get ahead in AI search
Watch expert-led webinars to help your brand get found, trusted, and recommended by AI.
The questions we hear most
What is AI search optimization?
AI search optimization is the practice of making a brand visible, accurately represented, and cited in AI-generated answers, not just traditional search results. Buyers increasingly research products and solutions using ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and other AI experiences before visiting a website. AI search optimization helps brands improve how their content is discovered, understood, and represented across these experiences.
How do Scrunch and Sitecore work together?
Scrunch shows how AI systems see, describe, and cite a brand, revealing gaps and opportunities in AI-driven discovery. Sitecore provides the content infrastructure to act on those insights by creating, publishing, and optimizing the content and experiences that shape buyer decisions. Together, Sitecore and Scrunch connect AI visibility and optimization with customer acquisition.
What does Scrunch track?
Scrunch tracks how a brand performs in AI-generated answers. Prompt monitoring shows how often and how prominently a brand appears for relevant queries, while citation tracking identifies the sources influencing those answers. AI search trend monitoring reveals what buyers are asking across AI platforms, helping brands identify content gaps, competitive threats, and optimization opportunities.
What is an Agent Experience Platform (AXP)?
An Agent Experience Platform (AXP) helps brands optimize their websites for AI agents as well as human visitors. AXP detects AI agents at the edge, tracks how they access and navigate a site, identifies content they may struggle to consume, and can deliver AI-native content optimized for how agents process information, without disrupting the experience designed for people.
How is an Agent Experience Platform different from an AI visibility tool?
AI visibility tools typically monitor how a brand appears in AI-generated answers and identify opportunities for improvement. An Agent Experience Platform goes further by helping brands act on those insights. Sitecore and Scrunch combine AI visibility and monitoring with agent traffic intelligence and AI-native content delivery, helping teams move from identifying AI search problems to fixing them.
How can I serve AI-optimized content to AI crawlers without changing my website for human visitors?
AXP detects AI agents at the edge and can serve them AI-native content optimized for machine consumption while preserving the website experience designed for human visitors. Because delivery happens at the edge, brands can optimize how AI agents consume their content without maintaining a separate website or codebase.
How do I track AI agent traffic to my website?
AXP provides visibility into AI agent traffic, including the AI model, pages accessed, and agent type. Site Maps show how AI agents navigate the website and help identify areas where they may struggle to access or understand content. These insights help teams see which AI systems are interacting with their site and where optimization may improve AI discovery.
Do I need to rebuild my website to optimize it for AI agents?
No. AXP works at the edge and layers onto an existing website and content stack. AI-native delivery can therefore be introduced without rebuilding the website or maintaining a separate codebase.
Can I see Sitecore and Scrunch in action?
Yes. Explore our AI search use case or book a demo to see how Sitecore and Scrunch help you understand how AI represents your brand, identify opportunities to improve AI search visibility, optimize experiences for AI agents, and stay in control of how buyers discover you.
Turn AI discovery into a growth engine
Request a demo to see how Sitecore and Scrunch help your team understand how AI sees your brand, optimize content for AI agents, and turn discovery into personalized experiences that convert.