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Sitecore acquires Scrunch
Show up and stand out in AI search
AI search is shaping buyers' opinions before they reach your site. Showing up matters. Influencing the decision matters more.
Now, we can close the loop between visibility and action. Start here to stand out, own the answer, and win when it counts.
Customer perspective
“More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels.”
Jessie Dawson
Senior Director of Web Strategy & Operations, Akamai
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Agent Experience Platform (AXP)
Optimize for humans and AI search
Agent Experience Platform (AXP) detects AI agents at the edge and serves them AI optimized content, all without disrupting the human experience.
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Know how AI agents view your site and what to fix.
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Ship token-light pages for AI consumption, no code required.
Beyond the website: What to change when AI is changing everything
AI has changed how customers discover and engage with brands. Search has shifted to answer synthesis. LLMs have taken over the top of the funnel. And most AI visibility tools stop at the dashboard. It’s time to rethink the role of the website and broader digital experience.
Sitecore’s acquisition of Scrunch changes the equation. In this session, Scott Liewehr, Global VP, Market Strategy and Growth at Sitecore, and Chris Andrew, CEO, Scrunch, a Sitecore company, walk through the value of this new combination and why it matters now.
Scott Liewehr
Global VP, Market Strategy and Growth, Sitecore
Chris Andrew
CEO, Scrunch, a Sitecore company
Learn how to:
- Build an actionable AEO strategy to grow your share of voice.
- Assess how your brand shows up, what’s missing, and where competitors win.
- Optimize for both human experience and machine understanding.
If you’re looking for a better way to win AI search – sign up today!
Start here. Know what to do next.Real insight. Real action. Real wins.