Establish and maintain credibility in AI search results
SitecoreAI™ and Scrunch, a Sitecore company, help teams turn AI visibility insights into content improvements. Scrunch identifies how AI represents your brand and where information is missing or inaccurate. Your team can use those findings to prioritize updates in SitecoreAI and monitor how visibility changes.
Buyers aren’t starting with search anymore. They’re asking AI.
AI search is becoming the first place buyers research products, compare vendors, and validate decisions. If your brand is missing, under-cited, or inaccurately represented, you're losing control of your brand narrative before prospects ever visit your website.
Most enterprise websites were never designed for AI retrieval. Traditional SEO tools cannot show how AI search engines interpret your content, where your brand appears, or how competitors outperform you in AI-generated answers.
AI answers now shape how buyers discover, compare, and trust brands. SitecoreAI and Scrunch simplify AI search optimization without requiring you to rebuild your website or introduce another disconnected platform.
Own how AI represents your brand.
SitecoreAI™ and Scrunch help marketing teams understand, measure, and improve how AI engines represent their brand, through continuous AI search optimization across every major AI search experience.
Every recommendation reflects your approved positioning, messaging, and governance, not a generic AI playbook, because brand context comes directly from SitecoreAI.
When AI engines can't read a page, Scrunch delivers an agent-readable version at the point of retrieval. No page rewrites, no disruption to the human website experience.
Benchmark competitors across the prompts that influence buying decisions and find opportunities to improve content in SitecoreAI.
Organizations investing in AI search optimization strengthen brand credibility before buyers ever reach their website. Akamai increased AI citations by 85% and grew brand presence nearly fivefold.
See SitecoreAI and Scrunch in action
Take control of how AI represents your brand
Discover how SitecoreAI and Scrunch help you monitor brand visibility, improve AI search optimization, strengthen citations, and shape how buyers discover and evaluate your brand across leading AI search experiences.