AI is rewiring the rules of marketing.Join us at Symposium 2026
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A use case forsitecore ai
  1. SitecoreAI™
  2. ❯Use cases
  3. ❯Expand your presence
  4. ❯Establish and maintain credibility in AI search results

Establish and maintain credibility in AI search results

SitecoreAI™ and Scrunch, a Sitecore company, help you understand how AI represents your brand, improve AI search optimization, and stay in control of how buyers discover you.

AI Search |All industries
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The problem

Buyers aren’t starting with search anymore. They’re asking AI.

AI search is becoming the first place buyers research products, compare vendors, and validate decisions. If your brand is missing, under-cited, or inaccurately represented, you're losing control of your brand narrative before prospects ever visit your website.

Most enterprise websites were never designed for AI retrieval. Traditional SEO tools cannot show how AI search engines interpret your content, where your brand appears, or how competitors outperform you in AI-generated answers. 

AI answers now shape how buyers discover, compare, and trust brands. SitecoreAI and Scrunch simplify AI search optimization without requiring you to rebuild your website or introduce another disconnected platform.

How SitecoreAI Helps

Own how AI represents your brand.

SitecoreAI™ and Scrunch help marketing teams understand, measure, and improve how AI engines represent their brand, through continuous AI search optimization across every major AI search experience.

Every recommendation reflects your approved positioning, messaging, and governance, not a generic AI playbook, because brand context comes directly from SitecoreAI.

When AI engines can't read a page, Scrunch delivers an agent-readable version at the point of retrieval. No page rewrites, no disruption to the human website experience.

Benchmark competitors across the prompts that influence buying decisions and find opportunities to improve content in SitecoreAI.

Organizations investing in AI search optimization strengthen brand credibility before buyers ever reach their website. Akamai increased AI citations by 85% and grew brand presence nearly fivefold.

How it works

Build once. Launch everywhere. Stay in control.

  1. 1

    Connect your brand

    Sync approved positioning, messaging, and content from SitecoreAI so every AI search optimization recommendation reflects your brand standards.

  2. 2

    Monitor every engine

    Track how ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews represent your brand, where you appear, and what is missing.

  3. 3

    Benchmark the competition

    Compare AI citations, share of voice, and prompt performance against competitors across the buying journeys that matter most.

  4. 4

    Fix what AI gets wrong

    Deliver an agent-readable version of your content at the point of retrieval without rebuilding pages or disrupting the website experience.

  5. 5

    Measure your impact

    Track AI citations, AI-referred traffic, and the impact of your strategy while maintaining governance over how AI discovers your content.

Customer spotlight

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Customer SpotlightAkamai logo

5x brand presence in AI search

Akamai turns AI-ready content into brand presence growth Cloud, security, and CDN leader Akamai used Scrunch to serve AI-optimized content straight to LLMs without changing its human-facing site, lifting citations 85% and brand presence nearly fivefold.

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Translate your entire site in a few clicks.

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See SitecoreAI and Scrunch in action

Take control of how AI represents your brand

Discover how SitecoreAI and Scrunch help you monitor brand visibility, improve AI search optimization, strengthen citations, and shape how buyers discover and evaluate your brand across leading AI search experiences.

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Stand out in AI search

The Agent Experience Platform from Scrunch, a Sitecore company, helps brands optimize for humans and AI search.

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Sitecore Symposium 2026

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