Digital asset management
Easily find, reuse, and edit digital assets
Digital asset management is both the process and the software behind a system of organization and collaboration for digital files and media assets. Digital asset management provides real-time brand management and media asset management and makes it easier to locate assets, saving time while reducing costs across the digital content lifecycle.
Organize
Distribute
Streamline
SitecoreAI DAM
Capabilities at a glance
| Capability | SitecoreAI DAM |
|---|---|
| Deployment | SaaS on Microsoft Azure, part of the SitecoreAI platform |
| Single sign-on | SAML, OpenID Connect, WS-Federation, Microsoft Entra ID, Google, and Microsoft accounts |
| Role-based access control | Granular user group policies with conditions on metadata and taxonomy, such as brand or region |
| Multi-brand and multi-region | Multiple brands and regions in one library, configured without code |
| Data residency | Hosting regions include West Europe, East US, West US, Australia, and Japan |
| Security certifications | SOC 2 Type II, ISO 27001, and HIPAA [confirm] |
| Rights and approvals | Checked before publication, with a full audit trail |
| Content provenance | C2PA content credentials on AI-generated assets |
| AI tagging and search | Suggested tags and alt text on upload; visual search with no usage limits |
| AI pricing | Included at the platform level, with no separate fees |
| AI visibility | Scrunch Knowledge Studio compares AI answers with approved brand knowledge |
| Integrations | Open REST and GraphQL APIs, SDKs, and 57+ pre-built integrations |
Frequently asked questions
Without a DAM, teams recreate assets they cannot find, use outdated versions, and lose track of usage rights. A DAM keeps one approved version of every asset, with its rights and history attached, which matters more as AI increases both content volume and the number of systems reading your assets.
A DAM brings assets into one library, describes them with consistent metadata, and controls who can find and use them. People search by keyword, metadata, or what an image shows. Rights and approvals are checked before publication, and integrations push approved assets to the channels where they are used.
Four roles rely on a DAM most. Creative operations leaders use it to manage many brands without custom development. Enterprise architects need it to fit identity, security, and integration standards. Marketing operations leaders use it to move approved assets into campaigns without manual handoffs. Compliance and legal teams use it to prove who used an asset and whether they were allowed to.
Start with an asset audit, then agree on a shared taxonomy and metadata standards. Let AI handle routine tagging, share assets by reference rather than by copy, keep one master version, and treat expiry as a rule on the asset.
SitecoreAI DAM is Sitecore's enterprise digital asset management platform. It gives brand, creative, and content operations teams one governed library for images, video, and documents, with AI-assisted tagging, rights and approvals on every asset, and 57+ pre-built integrations.
A governed DAM holds the approved facts, claims, and media you can check AI answers against. With SitecoreAI DAM and Scrunch Knowledge Studio, teams compare what AI assistants say with approved knowledge, see each claim as supported, contradicted, or not covered, and fix the source.