AI is rewiring the rules of marketing.Join us at Symposium 2026
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  1. SitecoreAI™
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  4. ❯Every asset tagged, discoverable, and ready to use

Every asset tagged, discoverable, and ready to use

Find the latest approved asset the moment you need it. SitecoreAI™ DAM is software that centralizes brand assets, enriches them with AI-generated metadata, and helps teams quickly discover the right version while maintaining brand consistency.

Digital Asset ManagementDigital Asset Management|All industries
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The problem

Fragmented content wastes team time and creates brand drift.

Your digital assets are spread across systems, teams, regions, and agencies. Without a shared asset library, teams can't always find the approved version when they need it, and duplicate content piles up as brands and markets multiply.

The cost isn't just internal. Customers now form opinions about your brand in AI summaries and search results before they ever reach your site. When the content behind those answers is fragmented or outdated, maintaining brand consistency becomes increasingly challenging.

How SitecoreAI Helps

Make approved assets discoverable in seconds across your organization.

SitecoreAI™ DAM is a digital asset management platform that combines AI-generated metadata, visual search, image similarity search, and governance workflows in one place, so teams always work from a single source of truth.

Search using keywords, metadata, brand, campaign, asset type, and approval status to quickly surface the content you need.

Search by image, not just file name. Upload a similar photo to find visual matches when you don't know the file name.

Structure content and metadata for reuse across channels, markets, and AI consumption.

Manage access by brand or market, so teams see only the assets relevant to them, reducing clutter without limiting reach.

Foodstuffs NZ increased asset reuse by 50% and helped marketing teams deploy campaigns 30% faster after centralizing assets with Sitecore.

How it works

Make every brand asset easier to find, share, and trust.

  1. 1

    Tag as you upload

    SitecoreAI automatically generates metadata and suggested tags, making brand assets searchable from day one while reducing manual effort.

    Example of SitecoreAI for a use case around asset management showing an asset being tagged
    Example of SitecoreAI for a use case around asset management showing an asset being tagged
  2. 2

    Search and filter

    Filter by brand, campaign, asset type, or approval status to narrow thousands of files to the one you need.

    Example of SitecoreAI for a use case around asset management showcasing searching for an asset on DAM
    Example of SitecoreAI for a use case around asset management showcasing searching for an asset on DAM
  3. 3

    Search by sight

    Use visual search and image similarity search to discover approved assets based on what they contain, not just what they are called.

    Example of SitecoreAI for a use case around asset management showing searching in DAM with a photo
    Example of SitecoreAI for a use case around asset management showing searching in DAM with a photo
  4. 4

    Save and share

    Help teams reuse approved content and brand assets instead of recreating them, reducing duplication, and accelerating campaign execution.

    Example of SitecoreAI for a use case around asset management showing saving and sharing an asset in dam
    Example of SitecoreAI for a use case around asset management showing saving and sharing an asset in dam
  5. 5

    Keep one source of truth

    Use version control, approvals, and governance workflows to ensure teams always work from the latest approved asset.

Customer spotlight

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Customer SpotlightFoodstuffs logo

Foodstuffs NZ improves content discoverability and reuse with Sitecore

Managing more than 700,000 digital assets and brand assets across multiple brands, Foodstuffs NZ needed a better digital asset management solution to help teams find, govern, and reuse approved content.

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Run your operations

Run every website from one place, on budget, and on brand.

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Expand your presence

Establish and maintain credibility in AI search results.

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Drive your outcomes

Make every interaction feel personal.

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Expand your presence

Translate your entire site in a few clicks.

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See SitecoreAI DAM in action

Make every approved asset easy to find and ready to use

Discover how SitecoreAI DAM uses AI-generated metadata, visual search, and governance workflows to help teams find the right asset faster, increase reuse, and maintain brand consistency across every market and channel.

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Digital Asset Management

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