Content Operations
Bring clarity and control to every workflow
An end-to-end content engine that keeps every project aligned, efficient, and measurable
Create with structure and confidence
From planning to publishing, your teams stay coordinated and accountable with built-in visibility that makes collaboration simple and stress-free. Content keeps flowing, reviews stay simple, and teams know exactly what’s next.
What makes it possible:
- Unified content calendar and workflow hub
- Real-time progress visibility
- Flexible approval flows
- Role-based dashboards
Connect strategy to execution
Bring focus and discipline to content planning. Built-in AI helps teams prioritize what matters most, optimize effort, and tie every piece of content to measurable business goals.
What makes it possible:
- AI-assisted planning and recommendations
- Content performance insights
- Goal-based content briefs
Smarter collaboration across teams
With centralized governance and smart automation, every one of your markets can move independently while staying aligned to teams and to the brand.
What makes it possible:
- Automated governance and version control
- Template-driven workflows
- AI copilots for content production
Align strategy, production, and performance with visibility that builds confidence
Connected workspace
Automation and insights
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Frequently asked questions
A Content Marketing Platform (CMP) helps you plan, create, and manage content in one place. It connects your teams, keeps every asset on brand, and streamlines the entire content lifecycle, from idea to execution. With a CMP, you can publish faster, maintain quality, and deliver consistent, engaging experiences across all channels.