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Sitecore Stream
Move faster, work smarter, and drive growth with AI and orchestration across the DXP
Transform your content-experience lifecycle with brand-aware AI, copilots and agents, and agentic workflows to work smarter, more strategically, and more securely.
The AI created by marketers for marketers
Smart
Faster results and consistent brand quality
Our AI-enabled marketer workflow, powered by brand-aware AI, copilots and agents, ensures every marketing output aligns with your brand essence, while automating the heavy lifting so you can focus on strategy and growth.
Strategic
Elevate your marketing strategy with AI-driven insights
Make data-driven decisions to deliver exceptional digital experiences that set your brand apart thanks to AI intelligent insights and support across all Sitecore applications.
Secure
Enterprise-ready AI with unmatched security
Built in partnership with Microsoft, Sitecore Stream offers enterprise-grade security to protect your data, co-innovated with marketers to ensure it's designed to meet your unique needs.
Supercharge marketing teams
Aligns every action with your values and identity, ensuring all AI-driven outputs—from color schemes and messaging to market trends—remain true to your brand.
Helps you think and act faster across critical marketing tasks so you can strategize, execute and scale without the busy work—all while ensuring brand consistency and relevance across every touchpoint.
Harness the power of AI automation and human creativity to optimize the entire content lifecycle—from strategy and brief, to creation, building, and optimization.
Nestlé partnered with Sitecore and Microsoft to leverage the power of GenAI for brand guidelines and toolkits
Our DXP vision: the future is intelligent
The marketer-first AI enhanced approach, from content creation to experience delivery, so you can imagine bigger, collaborate smarter, grow faster.
Sitecore Stream
Frequently asked questions
Sitecore Stream unlocks powerful AI capabilities within our products, supercharging productivity and accelerating digital delivery.
Designed for marketers, it enables smarter, faster end-to-end content creation and delivery at scale, driving significant efficiency gains. With brand-aware AI, copilots and agents, and agentic workflows, Sitecore Stream enhances marketing effectiveness—helping you go to market faster, reduce costs, and create impactful digital experiences across channels.
Sitecore Stream takes all the tasks and deliverables in a marketing workflow and uses AI to make it faster, easier and more consistent. Through copilots, agents, content ideation and creation, and then optimizing the customer experience.
Businesses can expect to see huge gains in productivity for their marketing teams when it comes to time to market as well as increased customer experience stats from brand aware, relevant content.
Sitecore Stream utilizes the power of generative AI and makes it relevant to marketers assembling a digital experience.
Sitecore is dedicated to the responsible use of generative AI applications. We conduct thorough AI impact assessments to identify and mitigate potential risks. Our cross-functional AI Governance Board oversees the ethical use of AI within our organization. Learn more about our AI governance framework here.
Generative artificial intelligence (gen AI) is a type of AI technology that creates realistic and original content. It often uses generative adversarial networks (GANs), a type of machine learning algorithm, which involve two neural networks: the generator and the discriminator. The generator creates new data, while the discriminator evaluates it. Over time, the generator gets better at producing data that mimics real data, and the discriminator improves at distinguishing between real and generated data.
Generative AI models can be used for image synthesis, video generation, text generation, prompt engineering, and music composition. Various AI systems and algorithms are being explored in fields like healthcare and medical imaging, dynamic pricing, software development, data augmentation, chatbots and virtual assistants, content creation, and technology startups.
Generative AI works by automating content creation, personalizes messaging, and optimizes campaigns for better engagement and conversion. It helps with many text-based tasks like creating new content, optimize and fine tune existing content, and discover opportunities to personalize marketing content; other use cases include using AI generated content across marketing campaigns and image generation on demand.
Generative AI tools can personalize content at scale, ensuring relevant and engaging experiences for customers. Generative models analyze large amounts of data to understand customer preferences and behaviors, allowing businesses to personalize experiences and anticipate needs.
Transform your content workflow with AI today
To learn more about Sitecore Stream and let us show you how Sitecore can help your brand deliver exceptional experiences, add your details and we'll be in touch.
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