Digital asset management
Easily find, reuse, and edit digital assets
Digital asset management is both the process and the software behind a system of organization and collaboration for digital files and media assets. Digital asset management provides real-time brand management and media asset management and makes it easier to locate assets, saving time while reducing costs across the digital content lifecycle.
Distribute
Streamline
Organize
Content Hub DAM
XM Cloud
Search
Transform your site search experience with the solution that suggests and predicts relevant content and products as users type their search terms.
Current Sitecore Discover customer? Sitecore is committed to supporting your continued use of Discover. Sitecore Search offers faster search results, recommendations, and content ingestion. New features will only be added to Search.
Content Hub
Achieve measurable results and ROI and keep distributed teams on-brand. Work together on content and campaigns maintain compliance with an AI-powered digital asset management and content operations solution.
Frequently asked questions
Digital asset management provides a single source of truth for brands to create, share, edit, manage, and maintain digital assets, and makes it quick and easy for stakeholders, both internal and external, to access and edit assets. A digital asset management system enables team members to find what they need when they need it, which saves time and resources and reduces risk across an organization.
A DAM solution not only provides team members with a valuable insight into which media files are being used and under which circumstances, but it also keeps digital assets and rich media securely stored. Teams can keep careful track of permissions, file formats, digital rights and rights management, and version control.
Digital asset management works by creating systems and workflows that allow teams to create and manage the digital assets that power marketing, sales, and personalization efforts. DAM software often includes integrations, apps, and automation options that improve functionality and scalability.
Development, marketing, creative, and sales teams from B2B and B2C industries including manufacturing, retail, higher education, ecommerce, healthcare, travel, automotive, and financial services.
It's a delicate balance between effectiveness and consistency. The first step is research. Dive into the data, find the best use case for each asset, and make sure the content being created is something that customers are looking for. Identify the customer segments that are searching for these assets, then determine the existing digital assets that can be improved based on this information. Improve copy and metadata, then measure and continue to optimize across the digital experience based on the results.