Digital asset management

Streamline content management, organization, and the distribution of media assets across the digital experience.
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Easily find, reuse, and edit digital assets

Digital asset management is both the process and the software behind a system of organization and collaboration for digital files and media assets. Digital asset management provides real-time brand management and media asset management and makes it easier to locate assets, saving time while reducing costs across the digital content lifecycle.

Distribute

Digital asset management enables effective collaboration across teams and between stakeholders. A digital asset management platform can centralize marketing assets and marketing materials and can also ensure that brand guidelines are adhered to across templates, file types, and digital channels, including social media.

Streamline

A digital asset management solution can streamline workflows, while helping marketing teams view brand assets, share files, and create digital media in one place, storing and updating in ways that ensure brand consistency and a superior customer experience.

Organize

Digital asset management software assists with project management and marketing campaigns, and DAM systems help teams collaborate with external partners and providers. A strategic and well-maintained digital asset management system is a single source of truth for content creation and content management across the digital ecosystem, and the benefits of DAM provide a game-changing advantage across the content lifecycle.

Getting started

What is digital asset management?

Find out how a DAM solution can help your organization take better control over assets and house them in one centralized location.

9 benefits of digital asset management

Digital asset management (DAM) software has the power to transform your organization. Here are nine reasons why.

How to manage digital assets

Explore how to leverage the full potential of a cloud-based Digital Asset Management (DAM) system and get the most ROI from your content.

Anatomy of a DAM: Digital asset management features

Discover the features, functions, and capabilities to expect from a digital asset management solution.

How to choose a digital asset management system

Six questions to help you find a digital asset management system that turns chaos into clarity and delivers transformative results.

Benefits of DAM

Digital asset management solutions

Find out how to streamline marketing operations workflows while maintaining brand consistency across your digital customer experience.

Digital asset management vs. Document management

What is the difference between digital asset management and document management systems? Find out which system makes brand content management more efficient and easier across your business.

Digital asset management vs. Media asset management

The proliferation of digital assets has meant companies need a single source of truth to keep everything organized. Which solution is right for you?

Digital Asset Management SaaS

Is a Software-as-a-Service (SaaS) approach to digital asset management the right choice for your brand customer experience?

Integrations and solutions

Digital asset management integration

A world of possibility awaits marketers that integrate DAM with other cloud tools and platforms in their ecosystem.

Wolters Kluwer transforms its global website with Sitecore Content Hub DAM

Information services leader increased sales leads and enhanced cross-sell/ up-sell by speeding time to market using a centralized content management solution.

Hilti accelerates digital transformation

Hilti accelerates digital transformation with Sitecore Content Hub.

Michelin Experiences transforms digital delivery

Michelin Experiences transforms digital delivery with Sitecore Content Hub.

Frequently asked questions

01.

Why is digital asset management important?

Digital asset management provides a single source of truth for brands to create, share, edit, manage, and maintain digital assets, and makes it quick and easy for stakeholders, both internal and external, to access and edit assets. A digital asset management system enables team members to find what they need when they need it, which saves time and resources and reduces risk across an organization.

A DAM solution not only provides team members with a valuable insight into which media files are being used and under which circumstances, but it also keeps digital assets and rich media securely stored. Teams can keep careful track of permissions, file formats, digital rights and rights management, and version control.