Limitless commerce

Traditional monolithic commerce platforms feature more tightly coupled features and services as an all-in-one bundle, discouraging integrations with existing systems and other best-of-breed packaged business capabilities (PBCs) and microservices.

Moving to composable commerce eliminates your risk of buying basic out-of-the-box capabilities and gaining more control over the functionality and performance of your application. 

Composable commerce is:

Modular: Each PBC can be deployed independently, both eliminating risks associated with tight coupling of services and offering flexibility to swap modules out over time. 

Open: Built on open standards, integration patterns and extensibility models, composable commerce platforms encourage easy integrations and customization.

Flexible: Composable commerce solutions deliver the flexibility and adaptability needed to extend to new customer types, channels, and markets, and to build customer journeys that resonate with new and existing audiences.

Business-focused: All necessary tools and capabilities for both business buyers and development teams are available, offering full control over the iteration and innovation process at a lower cost and risk to the entire digital commerce ecosystem.

Composable commerce has the potential to transform your business's processes and overall performance. A few of the key benefits of composable commerce are:

• Agility: Gain a flexible environment that allows you to pivot, switch gears, and deliver better customer experiences without heavy reliance on IT.
• Plug-and-play convenience: Modular architecture enables new features to be launched quickly and easily with minimal fuss and disruption.
• Scalability: Lean, agile architecture allows businesses to quickly and easily scale the types of experiences that resonate with customers.
• Faster time to market: Light architecture featuring decoupling of the frontend from the backend experience enables rapid innovation.

The flexibility of composable commerce architecture, and modular architecture in general, allows businesses to use and develop only the features and functionality necessary to run their business. These applications are often leaner, faster, and more flexible. To work even faster and deliver an experience that’s far superior, this commerce development approach lets you seamlessly combine different best-of-breed components, from content management to payment processing, throughout your technology stack and ecommerce platform.

Microservices are a way in which an application is or can be broken down into small functions or features. Microservices are distributed and loosely coupled so that changes to one service won’t break the entire app. This allows frontend and backend development teams to rapidly implement new components or capabilities to an application within the tech stack to meet business requirements as the business's needs change. 

Composable commerce is built around a modular approach, which means each autonomous component of the commerce solution is pluggable and can be replaced at any time without affecting the other parts of the system. This provides greater scalability and flexibility for businesses, while the agile architecture allows businesses to quickly and easily scale their commerce system to create the types of customer experiences that resonate.

Composable commerce allows companies to build an ecommerce business and digital experiences that are both business-centric and customer-first. It provides consistency across channels, the building blocks to create exceptional and relevant experiences from social media to in-store to B2B dealer portals, and the opportunity to boost customer loyalty as well as revenue.