Artificial intelligence
Streamline and optimize throughout the customer journey with cutting-edge AI solutions
Level up decision-making, analysis, and always-on engagement
AI technologies and machine learning algorithms create incredible opportunities and use cases for brands. As AI tools continue to evolve, the use of AI in fields like cybersecurity and data science has clear advantages. AI solutions can bring engagement and experience initiatives to life across digital ecosystems, delivering real-time benefits to employees and customers alike.
Augment human intelligence
From healthcare to supply chains, AI applications can help augment human intelligence with problem solving capabilities and improved forecasting, while automating processes and minimizing downtime.
Decision-making
AI techniques and AI solutions that focus on analytics and analysis can be used to improve the efficiency and quality of employee decisions.
Customer experience
Virtual assistants and apps like chatbots combine brand voice with natural language processing (NLP) to create always-on engagement opportunities for visitors and provide the right assistance at the right time for customers regardless of time zone.
Get started with AI
Deliver the experiences customers crave.
Search
Transform site search with real-time personalization to deliver one-of-a-kind customer experiences that increase interaction and conversion.
Content Hub
Develop, manage, and control content and workflows your way to unify distributed teams and achieve content ROI with an AI-powered content hub.
XM Cloud
Put website innovation at the center of your marketing strategy. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Frequently asked questions
Generative AI is a type of artificial intelligence (AI) that often uses generative adversarial networks (GANs) to create realistic and original content. OpenAI’s ChatGPT falls into this category.
Learn more about Sitecore’s generative AI approach here.