Manage global content

Content operations is the execution and implementation of a content strategy. Content strategy is the map and the ideation, and content operations are the tools and in-depth, repeatable processes that take you and your content team on the journey. 

First, you’ll need to put together your marketing plan. Define your personas in each of the different markets you are targeting, determine the content needs, and identify the key performance indicators (KPIs) for local markets. 

Next, decide how your content will be distributed. Social media channels such as LinkedIn are likely to be in the mix. Your content will take different formats depending on the medium that resonates with the local audience. 

Most importantly, be authentic and helpful. Your global audience won’t all have the same needs, and your content marketing efforts will be unique, depending on the region where you’re operating.

The ROI will vary from company to company, because each company will have different goals and objectives when modernizing. Costs and benefits will also vary, and not all of them will be tangible. Benefits like increased customer loyalty and employee engagement may be harder to calculate but they are no less valid.