Content Management
Manage content creation, content delivery, and optimization across the content lifecycle.
Create, manage, and govern information
Content is the engine that powers customer experiences. By keeping track of what digital content has been created, when it was updated, where it is stored, and how it is used, you can deliver the types of customer experiences that drive loyalty and revenue.
Create and collaborate
Content management creates a framework for different types of content to be produced and used across an organization. It ensures that new content is published on time, existing content is regularly updated to meet the current needs of the audience, and that all content is monitored for accuracy and real time impact.
Manage
Managing content is critical for bringing marketing strategies and content marketing efforts to life. A user-friendly system, usually with the help of a web content management system, ensures adoption and scalability for both front-end and back-end team members.
Govern
Empower and unleash creativity across the digital experience while delivering clear brand messaging, avoiding duplicated efforts in generating, proofreading, repurposing, and organizing pieces of content while speeding up return on investment and increasing employee satisfaction.
Related products
Get started with content management.
Sitecore Experience Platform
Create standout websites and digital experiences with an all-in-one experience platform.
Sitecore Experience Manager
Create, manage, and deliver personalized content for every customer and channel with a content management system featuring the power of customization and simplicity of marketer-focused tools.
XM Cloud
Put website innovation at the center of your marketing strategy. Grow traffic, boost engagement, and drive conversions with AI-assisted authoring, workflows, personalization, and A/B testing - all built in.
Frequently asked questions
Content management is the process of gathering, appraising, publishing, delivering, and retrieving information. It’s often used to refer to the lifecycle of creating, publishing, managing, measuring, and storing digital content. It requires a high level of cooperation and collaboration between content creators, content editors, administrators, and end users across all digital properties that a brand maintains and touches, including social media, ecommerce experiences, web pages, and search engine optimization (SEO) efforts.