Experience limitless possibilities with leading headless ecommerce

Ecommerce, short for electronic commerce, refers to the buying and selling of physical or digital products, and services on the internet. Also referred to as a digital marketplace, ecommerce enables beginners and advanced ecommerce store owners to sell online.

Ecommerce encompasses a wide range of activities and go-to-market models. Common types of ecommerce include businesses selling to consumers (B2C), businesses selling to other businesses (B2B), consumers selling to consumers (C2C), marketplaces where either consumers or businesses are buying from (and often selling to) other businesses and consumers (B2X marketplaces), social media selling, and more. Modern ecommerce strategies should encompass both your business’ ability to act as an online business with your own ecommerce site or ecommerce store, as well as your business’ ability to sell via external suppliers and marketplaces, such as Amazon.

In today’s business landscape and with today’s online shopping expectations, brands are required to be able to make any touchpoint transaction ready. This creates the possibility for any digital experience to be an ecommerce experience.