Marketing automation
Streamline, automate, and measure marketing tasks and workflows
Marketing automation connects teams and reduces friction, improving collaboration and operationalizing repetitive tasks. Highlight relevant content for key audience segments to make marketing efforts more targeted and effective, improving customer experience and engagement rates to drive business growth.
Enhanced scalability
Efficient workflows
Omnichannel engagement
Take marketing automation further
Sitecore Experience Platform
Build standout websites and digital experiences with an all-in-one DXP on private cloud.
Connect
Content Hub
Achieve measurable results and ROI and keep distributed teams on-brand. Work together on content and campaigns maintain compliance with an AI-powered digital asset management and content operations solution.
Frequently asked questions
Start by understanding your customer data and the customer experience you’re striving to create. From there it’s important to choose marketing automation tools that will benefit your digital marketing strategy and your marketing team. The functionality you need from a tool will depend on your marketing processes and what other marketing tools are already in your marketing stack.
Lead nurturing, email marketing, lead scoring, and advanced segmentation are common uses for marketing automation platforms.
Marketing automation solutions can streamline customer communication and reduce friction across touchpoints, as well as maintaining consistent quality and creating personalized experiences, which helps build trust and customer loyalty by offering the customized and meaningful experiences that customers expect.
Marketing automation can improve attribution models, SMS communication strategies, social media, and lead management by keeping your marketing teams and sales teams in touch with new leads as they move through the funnel to become new customers.
It’s critical to consider the usability of a marketing automation tool and the impact it will have on marketing channels and marketing tasks. Functionalities like A/B testing, analytics and metrics reporting, integrations with other martech platforms, real-time optimization, and automation workflows are likely to be top of mind for most brands.
No, though marketing automation tools are incorporating AI functionalities at an increased rate.