Headless ecommerce

Rapid experimentation, easy customization, and faster time-to-market.
Woman in front of a rack of clothes using a POS system

Fast, cost-effective, custom ecommerce experiences

Headless ecommerce provides businesses with the flexibility, scalability, and agility to deliver innovative, personalized, omnichannel experiences across multiple touchpoints throughout the user experience.

Rapid experimentation

By decoupling the frontend from the backend, a headless ecommerce platform enables businesses to react to changing market trends, integrate with different systems and user interfaces, and create unique experiences that meet the evolving expectations of modern customers.

Easy customization

This flexibility enables rapid experimentation and optimization across customer touchpoints, easy customization, and faster time-to-market for new features, designs, and front-end experiences, enabling businesses to adapt their digital experience to fit evolving business needs and customer expectations.

Faster time to market

Ecommerce sites and ecommerce businesses can improve functionality and deliver a consistent, future-proof customer experience across multiple channels, including websites, social media, mobile apps, voice assistants, wearables, IoT devices, and new technologies. An API-first, headless ecommerce solution can support fast, cost-effective, custom ecommerce experiences that go far beyond storefronts and shopping carts, and the benefits of DAM provide a game-changing advantage across the content lifecycle.

What is headless ecommerce?

What is headless ecommerce architecture?

Find out how your brand’s ecommerce can be faster, more flexible, and more functional when you adopt the headless commerce approach.
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Traditional commerce vs. headless ecommerce

Looking to continuously innovate and improve your customer’s commerce experiences?
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5 pillars of modern e-commerce

Enterprises that are focused on innovation, speed, and scale, should be thinking seriously about the 5 pillars of a modern approach to e-commerce.
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Headless e-commerce vs. monolithic e-commerce

Discover why headless e-commerce platforms have been steadily growing in popularity and are embraced by some of the world’s biggest brands.
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The spectrum of headless e-commerce

The what, why, and how of headless e-commerce.
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Benefits of headless ecommerce

7 transformative effects of composable commerce

7 effects of composable commerce and why a flexible approach is key to business growth and success.
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5 reasons to migrate from monolithic e-commerce to headless e-commerce

Here are 5 reasons why you need an API-first, headless ecommerce platform.
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Headless ecommerce solutions

How the benefits of headless commerce can solve your challenges, future-proof your tech stack, and keep you competitive.
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Building a better e-commerce architecture

The future of e-commerce is in composable, API-first architecture. Here’s how to get ready for change.
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Future proof e-commerce: what does it mean and why do you have to have it?

Outdated tech is forcing businesses to rethink their approach to e-commerce, to upgrade their infrastructures, and adopt a future proof e-commerce strategy.
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The benefits of personalization in ecommerce

From tailored product recommendations to customized marketing messages, personalization not only drives engagement but also fosters a deeper connection with your audience.
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Headless ecommerce solutions

The ecommerce platform buyer's guide

Choosing an ecommerce platform that manages the priorities of all key business matters is now more important than ever. How should your business go about selecting the right provider?
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Getting it right: Commerce in the experience age

Microsoft, Wunderman Thompson, and Sitecore explore how brands are earning loyalty by consistently personalizing CX.
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How to migrate from monolithic to headless ecommerce

Transitioning from monolithic to headless ecommerce is a pivotal move for modern businesses. Learn how to seamlessly migrate and unlock the potential of headless architecture.
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Own your ecommerce future

Discover why more and more businesses are choosing a composable commerce approach to meet the rising demand for unparalleled customer experience.
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Frequently asked questions

01.

What does headless ecommerce mean?

Headless ecommerce is an approach to web-based retail that allows creators and teams greater flexibility, ecommerce functionality, and speed across multiple use cases, including the building of ecommerce stores.

Headless ecommerce separates the front-end presentation layer (the "head") from the back-end commerce functionality (the "body"). Instead of using a traditional monolithic architecture, headless commerce architecture (and headless architecture in general), relies on APIs (Application Programming Interfaces) to connect the front-end and back-end systems. Each component can be independently scaled to handle the specific needs of the application, and this scalability ensures that ecommerce systems can handle increased traffic, spikes in demand, and evolving business requirements. By separating the presentation layer from the commerce logic, brands and retailers can optimize the performance of their ecommerce website and ecosystem to deliver a seamless shopping experience, even during peak periods.