Customer data management

Collect, manage, and analyze customer data to form a comprehensive view of each visitor.
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Unify the customer journey

Customer data management (CDM) is key to effectively leveraging data to create impactful customer experiences and drive customer engagement across multiple touchpoints. CDM ensures that all departments have a ‘single source of truth’ and enables sales, marketing, and delivery teams to build better customer experiences based on a holistic customer view.

Focused first-party data

Customer data management utilizes first-party data sources to build a single customer view, allowing you to create unique customer profiles that speak directly to individual customer needs.

Upgrade data governance and data security

Customer data management is a major component of data governance, and in keeping data security policies compliant with globally evolving customer privacy rights and regulations.

Improved decision-making

A well-defined CDM can build a technology stack that breaks down silos and improves automation across the organization.

CDM solutions

What is a 360-degree view of a customer?

The benefits of seeing the customer relationship from all angles, and how to go about collecting data to compile that 360-degree view.
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Bring the omni view of the customer to life

What leading retailers are doing to respond to ever-increasing customer expectations.
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Navigating customer data transparency

Data, often referred to as “the new oil”, fuels businesses and allows companies to better understand and serve their customers. However, the concept of customer data transparency has become a paramount concern.
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The data revolution in marketing

Integrating predictive analytics, AI, and machine learning unleashes significant — and in some ways astonishing — possibilities for organizations across industries.
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The changing face of customer data

Having a 360-degree view of your customers can really drive exceptional experiences, online and offline. But how do you unlock the benefits across your organization?
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CDP integration

How to use Sitecore CDP for your B2C strategy

A unified approach to customer data management brings clarity and growth opportunities to consumer-facing brands.
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Why you should use customer data platform connectors

When it comes to assessing and adopting new martech solutions, research has revealed that the number one thing marketers want is seamless integration between internal systems. Find out the benefits of using CDP connectors.
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The customer data platform and customer data compliance

Learn why having a CDP gives you a solid foundation for your data privacy compliance strategy.
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Why you need an enterprise customer data platform

Unlock new levels of personalization at scale and deliver exceptional customer experiences with an enterprise CDP.
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How to use Sitecore CDP for your B2B strategy

Step up, lean forward, and meet buyers not where they were in the past, but precisely where they are right now–in the “personalization zone”.
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CDP solutions

Building customer loyalty and trust with a CDP

Take your CX strategy to the next level.
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What is a CDP?

The driving force behind data-driven customer experiences. Martech’s game changer. These are just a few ways we can describe the benefits of a customer data platform. Find out what a CDP is, exactly.
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CDP as a Service

With customer data playing a central role in helping marketing teams drive personalized customer experiences and better customer engagement, CDP SaaS has emerged as a martech stack essential.
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Building a business case for a CDP

A CDP can increase conversion rates, drive down advertising spend, and improve customer loyalty. We’re here to help you build a business case that will secure buy-in from leadership.
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CRM vs. CDP. What are the main differences?

Ecommerce brands rely on numerous marketing tools and apps. The CRM system and CDP are two of the most powerful customer data management solutions.
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Frequently asked questions

01.

What is customer data management?

Customer data management is the company-wide strategy framework, and standard for processing, managing, and utilizing customer data..