Synapxe increases returning site visitors by 150%

As Singapore’s national healthtech agency, Synapxe creates and deploys solutions that connect people and systems and accelerates technology innovation to transform healthcare. Synapxe aims to use intelligent technological solutions to revolutionize public healthcare while ensuring scalability, reliability, and cost-effectiveness for future growth.

A new Synapxe identity demanded an overhaul of its web portal platform. The existing CMS, for instance, had reached its end-of-life and lacked self-serve capabilities for non-technical users. The critical business need was to develop a modern and intuitive web portal to communicate Synapxe’s national role.

Starting with a greenfield environment, Synapxe, along with Sitecore and its business partner, Espire Infolabs, built a new web portal based on a Sitecore DXP. The solution, which includes Sitecore Managed Cloud and Sitecore Experience Manager integrated with Microsoft Azure, is helping Synapxe increase engagement and build trust by establishing a powerful CMS that simplifies content creation and management across channels and devices.

Critically, improved audience data and behavior analysis enable Synapxe to deliver more relevant content to visitors, driving better engagement, conversion rates, and loyalty. With the new CMS, Synapxe has improved content management processes to support its rebranded image and deliver relevant audience experiences. Sitecore Experience Editor has significantly improved the efficiency of creating website content, enhancing user engagement and satisfaction. Additional improvements include enhanced security and load balancing.

With the help of Sitecore, Synapxe has created a fresh, clean and inviting look and feel and achieved significant performance improvement for its new website. Visitors can now quickly and easily navigate their way to the information they need and instantly see the breadth and scope of digital healthcare services that Synapxe fosters. One example is the new HealthHub web and app service, also powered by Sitecore. With just six months of the new branded site going live, time on the Synapxe site increased by 54%, return traffic by 150% and new visitors by 170%.

Sitecore has also helped Synapxe modernize content management, with business users and authors cutting the time to market for new content by 50%. Because they no longer need to use HTML coding and can use pre-designed components, the effort in creating a new page has been cut from a month to less than two weeks. The Sitecore media library consolidates media assets in one place and makes them easy to view and access. By using Sitecore Managed Cloud, Synapxe reduced IT and management costs while improving scalability, availability and performance even during peak demand.