Customer Award

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Synapxe increases returning site visitors by 150%

Sitecore DXP helps Singapore’s national health tech agency boost return traffic.

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Category Winner

Best Use of Data to Connect the Experience

54%

Increase in time on site

150%

Rise in returning visitors

170%

More newcomers to the site

2 weeks

Instead of a month to create new pages

Project brief

Synapxe is the national healthtech agency of Singapore, dedicated to using technology and innovation, in partnership with healthcare institutions and the tech industry, to improve the health of people in Singapore. Synapxe has delivered several national digital health projects, such as an electronic medical record system, an integrated pharmacy system, and HealthHub, a digital health platform. Collaborating with Singapore’s Ministry of Health, Synapxe champions healthtech and plays a key role in realising national healthcare initiatives, such as Healthier SG.

Synapxe chose Sitecore as the foundation for its new and rebranded web portal, implemented by Sitecore Silver and Gold Partner Espire Infolabs. Within six months of going live, the new Sitecore-based Synapxe portal has achieved better data management, significant improvement in audience engagement and the attraction of new audiences, and a faster time to market.

Synapxe website screenshot

About

Synapxe

Healthcare and Life Sciences

APJ

Products

XM

Managed Cloud

Tech Stack

Microsoft

Challenge

Healthcare transformation

As Singapore’s national healthtech agency, Synapxe creates and deploys solutions that connect people and systems and accelerates technology innovation to transform healthcare. Synapxe aims to use intelligent technological solutions to revolutionize public healthcare while ensuring scalability, reliability, and cost-effectiveness for future growth.

A new Synapxe identity demanded an overhaul of its web portal platform. The existing CMS, for instance, had reached its end-of-life and lacked self-serve capabilities for non-technical users. The critical business need was to develop a modern and intuitive web portal to communicate Synapxe’s national role.

Solution

Improved productivity

Starting with a greenfield environment, Synapxe, along with Sitecore and its business partner, Espire Infolabs, built a new web portal based on a Sitecore DXP. The solution, which includes Sitecore Managed Cloud and Sitecore Experience Manager integrated with Microsoft Azure, is helping Synapxe increase engagement and build trust by establishing a powerful CMS that simplifies content creation and management across channels and devices.

Critically, improved audience data and behavior analysis enable Synapxe to deliver more relevant content to visitors, driving better engagement, conversion rates, and loyalty. With the new CMS, Synapxe has improved content management processes to support its rebranded image and deliver relevant audience experiences. Sitecore Experience Editor has significantly improved the efficiency of creating website content, enhancing user engagement and satisfaction. Additional improvements include enhanced security and load balancing.

Outcome

Modernized content management

With the help of Sitecore, Synapxe has created a fresh, clean and inviting look and feel and achieved significant performance improvement for its new website. Visitors can now quickly and easily navigate their way to the information they need and instantly see the breadth and scope of digital healthcare services that Synapxe fosters. One example is the new HealthHub web and app service, also powered by Sitecore. With just six months of the new branded site going live, time on the Synapxe site increased by 54%, return traffic by 150% and new visitors by 170%.

Sitecore has also helped Synapxe modernize content management, with business users and authors cutting the time to market for new content by 50%. Because they no longer need to use HTML coding and can use pre-designed components, the effort in creating a new page has been cut from a month to less than two weeks. The Sitecore media library consolidates media assets in one place and makes them easy to view and access. By using Sitecore Managed Cloud, Synapxe reduced IT and management costs while improving scalability, availability and performance even during peak demand.

WHAT THEY SAID

With Sitecore XM, our non-technical content owners are now empowered to manage the website components and content on their own, enabling the website to be kept up-to-date with the latest, most relevant and interesting content for our audiences. We have been experiencing an encouraging increase in the number of returning visitors and the duration that visitors are spending on Synapxe’s corporate website in the span of a few months.

Karen Low

Director, Corporate Communications

Synapxe

Espire

Espire

The Ability To Dream, The Will To Do