Customer Award

Pet Supplies Plus logo

Pet Supplies Plus on track to boost sales and satisfaction with Sitecore replatform

US pet supplies retailer establishes integrated digital platform with seamless content management, digital asset management, and headless ecommerce on Sitecore.

Icon Trophy SVG

Ultimate Experience Award Winner

Most Powerful Tech Stack Integration

Increased

Conversions and sales

Higher

Efficiency

Better

Site performance

Project brief

Pet Supplies Plus operates more than 750 company-owned and franchised pet supplies stores across the US. To support the company’s growth plans, the retailer needed to upgrade its aging digital environment. Pet Supplies Plus partnered with Horizontal Digital to implement an end-to-end digital platform based on composable Sitecore technologies. With advanced content management, digital asset management, and headless ecommerce capabilities, the retailer can now deliver a more engaging digital experience, increase sales, enhance customer satisfaction, and improve operational efficiency.

Pet Supplies Plus website screenshot

About

Pet Supplies Plus

Retail

North America

Products

OrderCloud

XM Cloud

Content Hub

Search

Challenge

Establishing a digital environment fit for growth

Pet Supplies Plus employs an omnichannel sales strategy, combining physical stores with an ecommerce website. To support continued growth, Pet Supplies Plus needs scalable digital technologies that enhance management efficiency and provide an excellent customer experience, while also ensuring availability of the latest security capabilities. The company’s legacy web platform lacked the necessary features and flexibility to support its goals, while legacy technologies made integrations challenging, increased maintenance costs, and resulted in performance issues and downtime as the infrastructure struggled with rising traffic volumes.

Solution

An end-to-end modern experience platform

To support its business growth, Pet Supplies Plus decided to migrate to a modern experience platform built on composable Sitecore technologies. Sitecore XM Cloud streamlines content management with cutting-edge capabilities, while Sitecore Content Hub Operations enhances digital team collaboration on content strategy, creation, and analytics.

With Sitecore Content Hub DAM, Pet Supplies Plus can centrally manage all its digital assets, while Sitecore OrderCloud enables scalable, next-generation headless commerce. Additionally, Sitecore Discover is being integrated to personalize product search results, merchandising, and recommendations using AI-powered capabilities. The Sitecore-based headless architecture seamlessly integrates with advanced digital tools and improves website reliability. The retailer partnered with Horizon Digital to deliver the digital transformation, which includes front-end hosting on Vercel.

Outcome

Increasing sales and customer satisfaction

The new Sitecore DXP will help Pet Supplies Plus unlock greater growth with scalability to support a larger customer base and deliver new and enhanced capabilities to increase the competitiveness of the company’s digital offering. Improved performance and the ability to cope with peaks in demand, combined with advanced capabilities such as personalization, will ensure better customer experiences, which is expected to boost customer satisfaction and sales. Adopting the latest Sitecore technologies will also simplify day-to-day management, reduce maintenance efforts, and enhance security to minimize risk.

WHAT THEY SAID

Sitecore’s advanced digital experience platform underpins our commitment to growing our online capabilities, elevating the customer experience, and maximizing operational efficiency. With a modern technology stack and advanced capabilities such as AI-powered personalization, we’ll be well-positioned to support customer-centric growth.

Miles Tedder.jpg

Miles Tedder

Chief Marketing & Chief Supply Chain Officer

Pet Supplies Plus

Horizontal Digital

Horizontal Digital

We’re an experience-forward digital consultancy