Establishing a digital environment fit for growth
Pet Supplies Plus employs an omnichannel sales strategy, combining physical stores with an ecommerce website. To support continued growth, Pet Supplies Plus needs scalable digital technologies that enhance management efficiency and provide an excellent customer experience, while also ensuring availability of the latest security capabilities. The company’s legacy web platform lacked the necessary features and flexibility to support its goals, while legacy technologies made integrations challenging, increased maintenance costs, and resulted in performance issues and downtime as the infrastructure struggled with rising traffic volumes.
An end-to-end modern experience platform
To support its business growth, Pet Supplies Plus decided to migrate to a modern experience platform built on composable Sitecore technologies. Sitecore XM Cloud streamlines content management with cutting-edge capabilities, while Sitecore Content Hub Operations enhances digital team collaboration on content strategy, creation, and analytics.
With Sitecore Content Hub DAM, Pet Supplies Plus can centrally manage all its digital assets, while Sitecore OrderCloud enables scalable, next-generation headless commerce. Additionally, Sitecore Discover is being integrated to personalize product search results, merchandising, and recommendations using AI-powered capabilities. The Sitecore-based headless architecture seamlessly integrates with advanced digital tools and improves website reliability. The retailer partnered with Horizon Digital to deliver the digital transformation, which includes front-end hosting on Vercel.
Increasing sales and customer satisfaction
The new Sitecore DXP will help Pet Supplies Plus unlock greater growth with scalability to support a larger customer base and deliver new and enhanced capabilities to increase the competitiveness of the company’s digital offering. Improved performance and the ability to cope with peaks in demand, combined with advanced capabilities such as personalization, will ensure better customer experiences, which is expected to boost customer satisfaction and sales. Adopting the latest Sitecore technologies will also simplify day-to-day management, reduce maintenance efforts, and enhance security to minimize risk.