CHALLENGE
Market unique, personalized digital experiences
- Depreciate the custom-built legacy eCommerce platform and replace with a modern product
- Centralize customer experience into one core digital platform
- Integrate various third-party record sources
- Provide high level of flexibility in building products, bundling and pricing
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore® Experience Platform (XP 9.1)
- Sitecore® Experience Database (xDB)
- Sitecore Experience Commerce (XC 9.0.1)
- Sitecore Commerce Connect
- Sitecore Connect for Salesforce Marketing Cloud
- Integrations include:
- Azure CosmoDB
- Azure Functions
- REDIS Cache
- Service Bus Solutions
OUTCOME
Marketed unique digital experiences tailored to different runner personas
- Increased site content by 2X
- Boosted customer consumption of ancillary running content
- Grew engagement with content by 50%
- Expanded sales of Brooklyn Half Marathon, selling out in 30 minutes
- Enabled sales across various commerce scenarios: subscriptions, one-off-purchases, physical sales, digital and flash-sales
- Created a continuous buyer experience
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