Customer Award

Health Hub logo

HealthHub enhances residents’ content discovery experience with Sitecore

Relevant HealthHub content is easier to find, boosting search engine traffic by 75% and time on site by 16%.

Icon Trophy SVG

Category Winner

Best Use of Data to Connect the Experience

+16%

More time on site

+75%

Increase in SEO traffic

Project brief

Synapxe is the national healthtech agency, connecting people and systems for a healthier Singapore. The country’s national HealthHub platform, powered by Synapxe, can be conveniently accessed by Singapore residents via its website or mobile application. When Synapxe saw opportunities to improve digital content discovery and modernize the HealthHub experience, they chose Sitecore technology and Sitecore partner VML.

Health Hub website screenshot

About

HealthHub powered by Synapxe

Healthcare and Life Sciences

APJ

Products

Personalize

XP

Managed Cloud

Content Hub

Challenge

Future-proofing the citizen experience

HealthHub enables residents to view evidence-based health and wellness information, access health records for themselves and loved ones, and perform transactions across public healthcare clusters such as appointments, bill payments, and refilling of medication. While the legacy content management system has served HealthHub well, the Synapxe HealthHub team recognized opportunities for improvements in the site’s information architecture. The team sought a more modern digital experience platform (DXP) that is scalable, secure, and flexible to meet the needs of today’s public healthcare content creators, while enabling personalized experiences for residents at scale today and tomorrow.

Solution

Streamlining content creation

With Sitecore and its in-country business partner VML Singapore, HealthHub migrated to the Sitecore digital experience platform including Sitecore Content Hub DAM, Sitecore Content Hub Operations, Sitecore Managed Cloud and Sitecore Experience Platform (XP). Sitecore enables HealthHub to serve more relevant and personalized health content to Singapore residents, while streamlining the content creation and publishing process for content partners and enabling content to be shared seamlessly across the ecosystem. Combined with data analytics and SEO intelligence tools on content performance and engagement, Sitecore helps Synapxe tailor HealthHub content, optimize customer journeys and build unique customer experiences.

Outcome

Enhancing just-in-time content discovery

Since deploying the Sitecore DXP, the HealthHub user experience improvements are increasing user engagement, with residents spending up to 16% more time on the website. Search engine traffic has also increased 75%, reflecting that HealthHub is now more discoverable and gaining traction with the public.

WHAT THEY SAID

As a national platform for digital health, HealthHub leverages Sitecore to elevate health content discovery and level-up citizens’ digital health literacy. By fusing data and content together to deliver personalized, omnichannel customer experiences, HealthHub can become the digital partner-of-choice for residents in their journey towards better health.

Michael Su

Deputy Director

Synapxe (Singapore’s National HealthTech Agency)

VML

VML

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