CHALLENGE
Shift brand perception from a network of functional ports to a global trade enabler
- Offer a personalized experience across 30 separately-branded websites, numerous countries, cultures, languages and industries
- Provide cohesion to 30 generic brochure sites that were disjointed and offered poor content sharing, data and functionality
- Create brand consistency and consideration about managing the customer experience
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Accelerator (SXA)
- Integrations include:
- Port systems for ship and cargo tracking
OUTCOME
Created a modern, clean and engaging website, with clear direction and relevant information to customers, to stimulate conversation
- Helped to change DP World's reputation from selling container space to providing value-add solutions
- Delivered personalized, real-time and targeted content about solving logistical supply chain problems
- Endabled regions/sub-brands to deploy localized content and experiences within corporate brand identity
- Developed a scalable platform for launching new brands and sites in the future