How does technology positively impact the tourism and hospitality industry

Technology is foundational to enhancing convenience, personalization, sustainability, and security for leisure travel customers, the tourism industry, and travel & hospitality companies. From Canada to Australia to Singapore and the Middle East, technology has streamlined communication and improved staff service and check-in convenience.

How is AI transforming the travel industry

Travel is a 1:1 market, and AI can be used to create the kind of intimate and personal experience that the customer expects and that is crucial for customer retention. This will first be seen in room allocation, hotel management initiatives, and schedule crews for airlines before expanding out to destination discovery and loyalty programs.

SITECORE FOR TRAVEL AND HOSPITALITY

Incredible travel and hospitality experiences start with incredible digital experiences

With the right technology on board, travel and hospitality companies can deliver best-in-class customer experiences at every point of the customer journey.

Winning visibility and conversion in an AI-driven travel economy

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POWERING LEADING HOSPITALITY BRANDS

Create memorable experiences that drive customer loyalty

Today’s consumers demand more from hospitality brands than ever before – from airlines to cruise lines and hotels, the guest experience is now of paramount importance.

By leveraging technology that streamlines revenue management, optimizes initiatives, and creates impactful, connected experiences across multiple channels, hospitality companies can deliver exceptional customer experiences.

Get the new report, “DX maturity for travel and hospitality services”

Achieve a competitive edge with innovative solutions

Scale globally

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Michelin Experiences is reducing time to market for restaurant images from days to minutes with Sitecore Content Hub. With more effective image and translation management, Michelin now has the scalability it needs to support global growth as it expands its esteemed restaurant reviews into new countries.

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Transform performance

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Scenic is streamlining content management and optimizing content delivery across its three ocean, river, and land tour brands in six markets and multiple languages. Improvements to the web infrastructure and data handling have resulted in better web performance with 1,200% faster page load speeds. The composable Sitecore platform speeds content creation by 40% and has driven site visits up by 42%.

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Deliver useful, relevant experiences

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Using a Sitecore-based composable stack, United Airlines has transformed its digital signage solution, delivering personalized self-service information to up to 36 million travelers a year. Seamless integration with associated applications like booking and flight systems means real-time information is displayed on digital signs throughout airports. Travelers get the right content at the right time, simplifying and expediting the check-in, customs, and security processes.

Deliver value across your teams

FOR MARKETING TEAMS

Drive engagement with first-class experiences

Create and deliver standout online and offline travel experiences that drive engagement and customer loyalty.

FOR OPERATIONS TEAMS

Streamline existing processes

Transform productivity and efficiency with solutions that set you up for success.

FOR TECHNOLOGY TEAMS

The power to build with agility

Rapidly adapt to challenges, integrate seamlessly with applications, and respond with the most effective solutions possible.

Frequently asked questions

01.

How does technology positively impact the travel and hospitality industry?

Technology plays an important role in enhancing convenience, personalization, sustainability, and security for leisure travel customers, the tourism industry, and travel and hospitality companies. From Canada to Australia to Singapore and the Middle East, technology has streamlined communication and improved staff service and check-in convenience.

02.

What is digital transformation in the travel and hospitality industry?

Digital transformation is the introduction of technologies such as cloud, mobile experience, artificial intelligence (AI) and machine learning (ML) into each level of a business. For the travel and hospitality sector, this may involve digital concierge services, sustainability efforts, and data-driven efforts to optimize pricing and the customer journey.

03.

How is AI transforming the travel and hospitality industry?

Travel and hospitality is a 1:1 market, and AI can be used to create the kind of immediate, personalized experience that the customer expects and that is crucial for customer retention. This will first be used in room allocation, hotel management initiatives, and to schedule crews for airlines, before expanding out to destination discovery and loyalty programs.

04.

How is technology changing the travel and hospitality industry?

Online travel agencies, customized offerings for all budgets, social media automation, and virtual travel agent assistants are all helping boost customer experience.

05.

What is digital hospitality?

Sometimes called smart hospitality, digital hospitality is an approach to customer experience that uses AI and automation tools to handle invoicing, manage costs, evaluate sustainability efforts, and schedule staff.

Incredible travel and hospitality experiences start with incredible digital experiences

Mandarin Oriental boosts customer loyalty 25% with Sitecore

Michelin Experiences transforms digital delivery with Sitecore Content Hub

Australia's Gold Coast drives 100%+ higher tourist engagement with Sitecore