Customer Award
Sitecore drives 443% rise in hotel booking initiations
Sitecore helped MLCV’s Grand Casinos transform their customer experience, resulting in a 115%+ increase in bookings.
Category Winner
Best Experience Transformation
443%
More hotel booking initiations
115%+
Increase in bookings across all services
83%
More time spent on site
22%
Rise in return site visits
53%
Fall in abandoned bookings
Mille Lacs Corporate Ventures (MLCV), owned by the Mille Lacs Band of Ojibwe, operates several successful endeavors in the entertainment, hospitality, technology, and government contracting industries, among others. Embracing an innovative business approach, the tribe’s flagship enterprises, Grand Casino Mille Lacs and Grand Casino Hinckley, integrated Sitecore into their digital strategy to increase revenue generation and customer growth. In recent years, MLCV’s sustained achievements have enabled the tribe to contribute significantly to the regional economy by investing in education, healthcare, and community resources.
Working with Sitecore has been pivotal to achieving our DXP goals. Sitecore’s technology has revolutionized our customer interactions and optimized our internal operations. We've seen a remarkable increase in bookings, customer engagement, and efficiency. Sitecore delivers exceptional experiences and empowers teams with creative and operational flexibility. For any company looking to embark on a digital transformation journey, Sitecore is a necessity.