AI is rewriting content marketing—are you built for what’s next?

The Gartner® Magic Quadrant™ for Content Marketing Platforms is out, and the market it describes is changing faster than most teams realize. But what does that mean for marketing teams navigating an AI-driven transformation right now?  

In this live session, Sitecore's Scott Liewehr and Matt Krebsbach go beyond the report to unpack what’s happening across the market, the renewed importance of content governance, and what that signals for where content marketing platforms are heading. You'll come away with a clearer picture of what to consider when evaluating vendors, and what your team needs to be doing differently to drive measurable outcomes.  

Our agenda includes: 

• Guidance on interpreting what we believe the Gartner® Magic Quadrant™ framework evaluates and how that lens can inform your own vendor assessments  
• What AI-native means, the impact it has on marketer outcomes, and how to deliver on your corporate mandate for AI adoption 
• Why CMPs are central to content operations and orchestrating digital experiences that unlock the benefits of AI automation and agentic-driven environments 

Whether you're mid-evaluation, building a business case, or just trying to stay sharp on what the future of content delivery looks like, this is 45 minutes that’s worth your time.  

Gartner, Magic Quadrant for Content Marketing Platforms, Jeff Cohen, Rene Cizio, Jess Walker, 2 April 2026.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Sitecore.