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Luxembourg Stock Exchange Chooses SitecoreAI to Strengthen Trust in Market Information Across AI-Powered Digital Channels

SitecoreAI will help LuxSE manage investor-facing content as a single source of truth across languages, markets, and touchpoints while reducing manual effort for communications teams

MANCHESTER, NEW HAMPSHIRE – May 26, 2026 Sitecore today announced that the Luxembourg Stock Exchange (LuxSE) has selected SitecoreAI to help its teams govern and publish official market information across the channels where investors and issuers increasingly rely on AI-generated summaries, search results, external feeds, and third-party platforms. SitecoreAI will help issuers and investors find consistent, trusted information published by LuxSE even when the exchange does not control the channel where that content appears.

Founded in 1928, LuxSE operates the world’s leading marketplace for international debt listings, supporting more than 50,000 securities from over 2,000 issuers across more than 100 countries. As investors increasingly rely on AI-driven answers, search results, and external feeds to research and evaluate financial instruments, LuxSE needs its official content to remain clear and consistent as it is interpreted and reassembled by other systems. LuxSE chose SitecoreAI because it brings content, data, personalization, and search together in one AI-embedded platform, helping the exchange manage information as a single source of truth so understanding and confidence are shaped consistently wherever investors encounter its content.

SitecoreAI will support LuxSE marketing communications teams with AI-enabled workflows that help them publish content in multiple languages, reduce manual effort, and keep information clear and reliable as it appears across markets and digital touchpoints.

Said Maxime Aerts, Chief Information Officer at LuxSE, “SitecoreAI will help us grow our operating maturity: our teams can be more autonomous when needed and can interact better when required.”

“When you support thousands of issuers and tens of thousands of debt instruments, precision and compliance go hand in hand,” said Fabien Henriet, Chief Technology Officer at Luxembourg Stock Exchange. “We’re responsible for keeping market information accurate, current, and consistent across jurisdictions and digital channels. SitecoreAI gives our teams a practical way to manage that day-to-day, while meeting strict regulatory and security requirements, including GDPR and DORA, as our digital landscape continues to evolve.”

As financial markets become more global and more digital, exchanges must communicate clearly. LuxSE’s decision reflects the need for systems that keep information usable and trustworthy as AI reshapes how investors discover and interpret data.

“Markets run on confidence,” said Dave Tilbury, Chief Operating Officer at Sitecore. “Issuers want their information represented correctly, and investors want to understand it quickly and trust what they’re seeing. Luxembourg Stock Exchange chose SitecoreAI because it helps them keep their information clear, consistent, and ready to be used wherever people encounter it, including AI answer engines. The ability to manage digital presence with confidence, high performance, and speed is an advantage in today’s markets.”

Learn more about SitecoreAI at sitecore.com.

About Sitecore

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.

Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders.

Media Contact:
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