PulteGroup Selects SitecoreAI to Enhance Digital Experience for Homebuyers

MANCHESTER, NEW HAMPSHIRE – March 3, 2026 – Sitecore today announced that PulteGroup has selected SitecoreAI to improve how homebuyers access information across digital channels.

Buying a home is one of the most personal and important decisions people make. Buyers evaluate neighborhoods, schools, lifestyle, community fit and more as they imagine their future in a home. Increasingly, homebuyers research using search engines, AI-generated summaries, multiple listing services and social media feeds, long before they ever visit a model home.

PulteGroup, the nation’s third largest homebuilder, delivered over 29,000 homes in 2025 to first-time, move-up and active-adult homebuyers all of which had the same underlying question: Is this the right home, in the right place, for my life right now? Clarity and consistency across the digital places can help answer these questions and build confidence in the selection process. SitecoreAI will help align details including floor plans, features, pricing, local context, and compliance across digital channels.

Serving buyers at national scale means managing immense and constantly changing volumes of content — photography, video walkthroughs, inventory updates, events, and pricing dynamics —while still making the experience feel personal and relevant to each buyer. SitecoreAI will ensure the right information shows up clearly and consistently wherever buyers are looking.

SitecoreAI is a unified, omnichannel marketing platform. It helps companies structure, govern, and apply content so one clear point of view holds up across interfaces, channels, and moments of intent, from search and listings to owned experiences and emerging AI-driven touchpoints. This allows brands to stay coherent as discovery and decision-making spread beyond the destinations they control.

“SitecoreAI will support a consistent digital experience for our customers, which is important in the decision-making process,” said Mike Guhl, Chief Information Officer at PulteGroup. “This consistency will help ensure an integrated process across all digital channels, no matter where a buyer begins their journey.”

PulteGroup’s adoption of SitecoreAI reflects a broader shift among large, complex organizations toward systems that prioritize clarity, personal connection, and trust as discovery moves beyond brand-owned destinations.

“PulteGroup has spent more than 75 years earning trust by helping people decide where to build their lives,” said Eric Stine, Chief Executive Officer at Sitecore. “That decision is deeply personal, and it’s shaped by the information people find long before they ever talk to a builder. SitecoreAI is built to help teams deliver clear, consistent answers at scale, so trust isn’t lost as journeys spread across the digital world.”

PulteGroup joins a growing group of homebuilders, including Berkeley Homes, Brookfield Residential, and LGI Homes, that use Sitecore to connect with audiences across the experiences they control and the wider digital world beyond their website.

“As teams prepare for how decisions will be made next, they need a platform that doesn’t force a tradeoff between speed, control, and consistency,” said Dave Tilbury, Chief Operating Officer at Sitecore. “SitecoreAI puts agentic capabilities directly into the everyday work of marketing — planning, creating, personalizing, and delivering content without adding fragmentation. And because it can be safely customized and extended, it gives marketers, developers, and partners a shared, governed foundation to build what comes next together.”

Learn more about SitecoreAI at sitecore.com.

About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders.

Media Contact:
Jessica Rampen
press@sitecore.com