CHALLENGE
Manage the content lifecycle
- Improve personalization at scale
- Vast and often unmanageable array of siloed content
SOLUTION
Solutions used
- Sitecore Experience Platform™ (XP 9)
- Sitecore Content Hub™
- Sitecore AI – Auto Personalization
- Sitecore Experience Database™ (xDB)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, Profile)
OUTCOME
Speeding up content management with personalization at scale
With this multi-year effort, Microsoft has built a seamlessly integrated, end-to-end solution that has transformed content management and personalization at scale. It helps teams work faster and smarter, speeds up and simplifies personalization, and provides greater insight into effectiveness. Unknown MPN site visitors were cut to 11%, and 19% of members converted to paying partners. In six months, personalization drove 940 highly qualified leads to tele-sales.
- 30% faster to build experiences
- 35,000 content assets
- 244% higher engagement