Audiences and Intelligence

Where intelligence meets motion

Bring your customer data to life with insights that help every team anticipate what people need next.

Turn data into decisions and awareness into understanding

Know your customers

Man and woman talking in modern office

Combine all your data into one clear view so you know who your audiences are, what they care about, and how to reach them next.

What makes it possible:

  • Unified customer profiles
  • Real-time data activation
  • Adaptive segmentation
  • Built-in privacy and consent controls

Data that helps you see the whole story

Young woman working at home, typing on laptop

Help every customer-facing team respond to what people need next. Predictive intelligence and analytics surface the moments that matter most, turning understanding into measurable business growth.

What makes it possible:

  • Predictive insights and scoring
  • Cross-channel journey analysis
  • Connected reporting and dashboards
  • Adaptive intelligence

Build confidence and trust

Group,Psychotherapy.,Persons,Sitting,In,Circle,And,Talking.,People,Meeting.

Operate with transparency on a secure, connected platform that keeps your data safe and adaptable as customer expectations and privacy standards evolve.

What makes it possible:

  • Composable data architecture
  • Enterprise-grade scalability
  • Automated data quality and enrichment
  • Future-ready AI integration

Unify customer data to activate personalized journeys that perform.

Unified customer profiles

See every behavior and preference in one place; give teams the context they need to engage with confidence.

Predictive insights and segmentation

Identify high-value audiences and understand what they’ll want next, then build smarter strategies backed by AI-driven foresight.

Real-time activation

Put data into motion instantly across every channel and campaign to deliver relevant messages in the moments that matter most.

Secure data governance

Keep customer trust by always using data the right way; protect privacy and manage consent with transparent, enterprise-grade controls.
SitecoreAI
Content Management
Content Management System
Digital Asset Management
Digital Asset Management
Content Operations
Content Operations
Audience & Intelligence
Audiences and intelligence
Search & Personalization
Conversion Optimization
Commerce
Commerce
Content Management
Content Management System
+
Digital Asset Management
Digital Asset Management
+
Content Operations
Content Operations
+
Audience & Intelligence
Audiences and intelligence
+
Search & Personalization
Conversion Optimization
+
Commerce
Commerce
+