A quarter century ago, the Web changed how we experience the world. Social media, e-commerce, and mobile web thrived, and the changes they effected were underscored by a global pandemic that highlighted how the digital world brings the physical one closer.

We're on the threshold of another transformative change, one where AI empowers marketers to design fluid, personalized journeys that evolve with every interaction.

With AI as a creative partner, today's marketer is no longer a messenger held back by fragmented data, rigid workflows, and content bottlenecks - they're an architect of dynamic, real-time experiences.

The next leap is the open agentic web, where intelligent agents aren't just assisting but proactively making decisions and completing complex tasks on behalf of customers and organizations.

This isn't just an evolution; it's a seismic shift.

To succeed in the open agentic web, marketers must step into a new role: not just as brand stewards, but as conductors of intelligent experiences and orchestrators of AI-powered agents. This shift places the marketer at the helm of a dynamic, AI-driven ecosystem that coordinates seamless interactions between agentic automation and human insight.

This transformation requires a reimagining of digital strategy and marketing execution, as well as operational design. That means deciding what to build, what to buy, and which partners will help you stand out.

Our mission is simple: make it easier for brands to reach, engage, and serve their customers. We're leveraging AI to create an intelligent, interactive, and assistive web that anticipates needs and acts on behalf of users.

We're bringing this vision to life and creating a powerhouse platform that amplifies creativity and sharpens creative thinking. Sitecore.ai gives marketers a front-row seat to the future of AI-powered experiences, a place to explore emerging AI capabilities and experiences as we bring them to life on the Sitecore platform.