International Security Leader G4S Selects SitecoreAI to Modernize Communication and Connect Clients and Teams
MANCHESTER, NEW HAMPSHIRE – December 2, 2025 – Sitecore® today announced that G4S has selected SitecoreAI to transform how it communicates with clients and employees internationally.
G4S is the international business of Allied Universal®, the world’s leading security and facility services provider and trusted partner to more than 400 of the Fortune 500. With operations in over 100 countries and territories, Allied Universal is the third largest private employer in North America and seventh in the world.
G4S’ international websites and portals have long run on Sitecore XP, which provided the structure and stability needed to manage multilingual content and regional governance. Now, the company is upgrading to SitecoreAI, the next-generation digital experience platform built on XM Cloud. This brings that trusted foundation into a faster, more flexible cloud environment where teams can collaborate in real time and scale securely. AI is built in, not bolted on, so G4S can automate updates, personalize content, and coordinate communication while keeping people firmly in control of accuracy, compliance, and brand standards. G4S’ partner and Sitecore’s Partner of the Year, Americaneagle.com has been instrumental in this journey, building trust to ensure a solid roadmap of adoption and client satisfaction.
Within SitecoreAI, Agentic Studio gives G4S a collaborative space where people and AI work together. Teams can build smart workflows that power everything from client reporting to emergency updates. AI helps organize and prepare content; humans review, refine, and publish. The result is communication that’s fast, accurate, and grounded in human judgment, an essential combination for a company built on trust.
“Our business has always been about protecting people, property, and information in every circumstance,” said Charlotte Borthwick, Associate Director, Digital & Social G4S. “As the way people consume information changes, we need to reach them wherever they are — through a website, and the other channels they already use and trust. SitecoreAI will give us that ability. It will help us share the right message in the right moment. And it keeps people informed, connected, and confident that G4S is Securing their World when it matters most.”
“G4S is showing what’s possible when an organization at a global scale puts intelligence at the center of operations,” said Dave Tilbury, Chief Operating Officer at Sitecore. “With SitecoreAI, they’re gaining a platform that adapts to real-world complexity, helping teams move faster, stay aligned, and communicate with precision in every market they serve. We’re thrilled to support their next chapter with tools that help them reach people in every moment that matters.”
SitecoreAI offers secure, role-based collaboration with full audit visibility and regional data controls. The platform’s governed design will help G4S maintain transparency, security, and compliance while delivering faster, more personal experiences across its global operations.
With SitecoreAI, G4S is strengthening its commitment to serve and safeguard its global community, using AI to power faster, more personal communication while keeping trust at the center of everything it does.
Learn more about SitecoreAI at sitecore.com.
About Sitecore
Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively.
Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at sitecore.com.
Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders.
Media Contact :
Jessica Rampenpress@sitecore.com